Guest posting simply means writing and publishing content in someone else’s website. This leads to exposure to a new but relevant audience, accumulation of leads and traffic for your website, your branding as an expert, improved search ranking and increased reach.
We at DigieGeeks(Digital Marketing Company), after more than a decade of association with this industry, understand the importance of guest posting. It is a huge part of our content development and marketing effort. Before choosing the service though, you also need some information on guest posting to get a better grip on the topic. Our experts, after a thorough research have come up with this list of tips which will make guest posting easier to handle and more beneficial.
Not writing promotional articles: Most guest posting platforms do not entertain promotional articles. Yes, it is true that the aim of content marketing is to generate leads and convert them to sales, but it should not be done coarsely. You should use this opportunity to educate your audience, engage them and solve their problems. This will help to build your credibility.
Using inbound links in your post: The editor allowing you the chance of guest posting understand that, you will use inbound links leading to your choice of websites. This opportunity does not any way mean you can stuff the content with such links. It will be wise to check the guidelines of the website and use them accordingly.
Adding an enticing offer: If you want to generate leads, then including a free offer for something related to the topic your post deals with, will be ideal. For best results, the offer should be some downloadable content related to the topic of the article.
Link back your website in the author bio: Though, the aim of guest posting is educating the audience, for SEO benefits you can include a link back to your website in the author bio. The guideline for such inclusion differs in websites, but including the link in the author bio is the safest bet.
Not putting low quality content: Writing content to be published on another website should not lead to compromise in quality. High-quality content will help getting the approval of the editor easier.
Effective pitching: The first step of guest posting is pitching your request to the editor. Being grammatically corrects, polite, straight forward and putting across the idea in a couple of sentences are the best ways of making the pitch effective.
Selling your writing ability and expertise: To get the chance of guest posting, you need to prove why are you better than other writers. Providing a small bio-data including writing sample, stats (if available) and expertise will do the job.
Writing for sites that send back traffic: The aim of guest posting is to reach more people and establish your credibility. So, you should always attempt to get traffic and for that you should choose the sites carefully.
Not using guest post only for inbound links: Guest blogging to gain inbound links do not work anymore, it is considered as spam. So, you should create guest posts to provide informative, interesting and helpful content for the readers. If you can solve the problems and answer the questions your readers are having, traffic will be generated naturally.
Writing for the targeted audience: The target audience for your guest post normally is the target audience for your own blog. Sometimes things may be a bit different from the perspective of demographic, interest or niche, but that should not change your writing style or voice. You should always write for the audience you want to reach.
Following these points will make your guest posts successful and beneficial and it is a huge part of our content marketing services.