What Benefits would You Get by Hiring a Web Development Company?

Most companies offering their services and products nowadays do so through brick and mortar shops as well by the modes of the digital world. Companies use ecommerce platforms to offer their wares. Apart from them, they also utilise their own websites to promote their products and services. This prompts the presence of a good company website for the success of any business. When someone mentions a website to be good, he or she is referring to both its aesthetic aspects as well as its easy to use navigational features. Thus, web development is a word that most business organisations will be quite familiar with. These two words refer to the production, synthetisation and upkeep of a website.

There are a number of companies who would like to look after the web development part of their company website on their own. This idea though has its share of problems. Most companies these days take the help of dedicated software design and development companies that specialise in the art of producing quality websites. DigieGeeks is a noted company that known for its aesthetically pleasing and utilitarian websites and web developing services.

By hiring web developing and designing companies, business organisations acquire a number of benefits. A brief overview has been provided here.

Focus on Strategy

Most companies develop their websites primarily for the present-day use. By doing so, they forgo their future interest. A web developing company would let the business owners know about the importance of developing the site not only according to the needs of the present, but also with an eye on the future. A company website must have the provisions to offer products and services which will only gain popularity in the future. Similarly, the website should be flexible enough to change its setting keeping in mind the aesthetic sensibilities of the future visitors. Web developing companies would know which areas to focus, to create these options for the future.

Development and Management of Content

Most of us know that appearances can be deceiving. This is why, apart from appreciating its visual aesthetics, visitors also look forward to meaningful content posted on a website. A web development company would help the business enterprises to create and post content according to the needs and demands of the visitors.

How you can handle mobile-first indexing like a pro?

Google has already made it clear that mobile-first indexing is happening and it is going to change the very façade of search engine optimization and digital marketing as a process. So, it is important to gather more information on mobile indexing.

Understanding mobile-first indexing

The name may seem unfamiliar and hinting to something complicated, but mobile-first indexing is a simple idea that denotes that notwithstanding the technology, mobile-friendly websites are crucial. They are going to become more important now.

Our suggestion to help you

As a reliable and reputed digital marketing company we at DigieGeeks are well aware of the changes that are to come. We have been offering digital marketing services to a huge number of clients for more than a decade. We have some of the best professionals in our team and they have compiled this list of tips which will help marketers to prepare for the mobile-first world and mobile-first indexing.

The changes to take place

In the mobile-first world,

  • SERPs will be based on mobile content
  • AMP enabled pages will be treated as mobile content

So, it is crucial to prepare for this and exploit the update as much possible. To that end,

The website should be mobile-friendly

This can be achieved in two ways. You can choose to have a responsive website developed or can simply develop a dedicated mobile website for this purpose. So, constructing a proper web development strategy will help.

Content should be mobile adjusted

If you already have a website and are looking for ways to make it responsive or about to get a mobile website developed, the content should be adjusted accordingly. For instance, content for mobile websites or the mobile version of the website tends to be short. Along with editing the content, you can opt for other mediums like video and audio for this purpose.

Prioritizing things properly

Whether you are constructing a digital marketing strategy or web development strategy, prioritizing on the relevant factors will be required. So, the decisions regarding points like site speed, user experience and engagement should be made carefully.

So, you need to take care of quite a few things and for that, you will need professional help. Moreover, you need to be sure whether your website is mobile-friendly enough or not. Based on these points, the web development strategy and subsequent digital marketing and search engine optimization strategy should be created.

Reasons why your website should come with https

Before delving deeper into the solution, it is better to understand the problem first. Here the problem is the requirement of that extra “s” along with regular http in your website. This particular “s” stands of SSL of Secure Sockets Layer which offers better protection to the user by encrypting their connection to the website. If you are about to choose web development services in the recent future, then knowing about current trends will be of great help.

You may have noticed that not every website have https in their URL. Then again none of the reputed websites come without it. Being a renowned and reliable web developed company, we at DigieGeeks are well aware of these emerging trends. Our experts have come up with this list explaining why your website needs the https.

Beneficial for search results

At any given moment millions of websites are fighting to achieve the coveted top ranking in the search engine. In such steep competition, having https helps your website to get the much required boost and ensure success for search engine optimization efforts.

Offers improved user experience

As per the definition and function, SSL protects users from hacking attempts. If your website offers any login facility or payment facility (API), then keeping the data secure is crucial and https will protect the information from ill-intended people.

AMP will need the help of SSL

The AMP (Accelerated Mobile Pages) ready pages come with a lightning bolt icon and open almost instantly in mobile devices. In 2017, such pages will have an important role in search engine optimization. For a page to become AMP ready, SSL is required. Hence, your web development process should include https in the website being prepared.

Search engines are indexing mobile

With the surge in the use of mobile devices, search engine are gearing up to give more importance to the content of the mobile version of a website. To make your website indexable, migrating to https as soon as possible is the wise decision.

Adds further security

When a visitor or user sees that your website has https in its URL and the padlock icon in the browser bar is not broken, then find it easier to trust the website. This not only helps with the security quotient of the website but ensure reliability and trustworthiness for the business as well.

So, ensuring the inclusion of https for every web development project is a necessity these days.

Which New-age Facets of Web Design Should You Focus on?

A good website is a necessity for most business organisations nowadays. The word good here refers to the different beneficial aspects of a website, which makes it a breeze for visitors to go through it and find the information or the services that they are looking for. The website should be easy to navigate so that visitors do not get confused while browsing through it. Apart from its functionality, it should also be aesthetically pleasing as well. Web design is the glue that lends the magical touch to the website, making it easy to browse and good to look at.

Dedicated Design Organisations

Naturally, web designing companies are in great demand. Many business organisations have in-house designing teams that look after the development and upkeep of their website. But most companies prefer to hire specialist web designing farms. DigieGeeks is a noted institution that has been working in the field of web design and development for the last 10 years or so. It has been working with the giants of the industry and has been able to distinguish itself from its competitors, due to the sheer dedication and the skill sets of its staff and management team.

The sphere of web designing is a dynamic entity in itself. The different facets associated with the field keeps changing. So, if you are a business owner or an entrepreneur, which design aspects you should look out for while you hire a company to develop the website of your company? A brief overview has been provided in the following paragraphs.

Focus on the Font

Web designers have a large number of fonts and typographical options available to them, making their job interesting and a tad difficult too. Typography is an important part of the process of designing a website. It lends a website its unique visual identity, enabling the visitors to identify and connect with it instantly. The typographical settings of the website of a fashion outlet would vary quite a bit from that of a company that seeks develops and manufactures automobiles. Make sure that the designers are aware of your signature fonts. If you don’t have one, take care to forge one, with the help of the designers.

Videos are Useful

It is quite a useful idea to add a video to the background of the home page or any other page of the website. It can be used either to tell a story about the company or may feature any of the products or services of the organisation.

While it comes to web design, a thought should also be spared on semi-flat design, hidden menus, the design of cards and so on.

Ensuring substantial increase in your email open rate

Since the introduction of the electronic mail, the medium of communication is being widely used. It transitioned from personal to professional and business purposes pretty fast. Today, emails are integral to any decent marketing campaign and email marketing is considered to be a powerful tool in digital marketing.

Our take on the topic

As a renowned, experienced and competent digital marketing company, we at DigieGeeks understand that for long-term ROI (return on investment) engagement of the audience is crucial in email marketing. When the email is engaging, open rate and conversion will increase. The problem is, every active email account receives multiple emails every day. Most of these missives remain unopened and if special action is not taken, the same fate awaits your message as well.

Points we would like to suggest

From our years of experience in email marketing and providing successful marketing services to a multitude of clients, we have created this list of tips to increase the email open rate for your campaign.

Personalizing the email as much as possible

Instead of sending something regular, customization will see better results. This customization starts right from the subject line. Creating an interesting subject line is the key to increasing open rate of emails, because the subject line is the first point of contact with the recipient. Adding visual elements numbers, statistics and a creative twist will help the personalization effort.

Trimming the subject line

Just because the subject line is the opening note of your email, adding your whole message there is not a smart idea. Your aim is to create a subject line that will entice the recipient enough to open the email, go through it and in the ideal scenario, hire your services or products or both. For successful email marketing effort, a slim subject line is the best bet.

Using data strategically

Data based information has always been one of the best ways of catching attention of the potential clients. The same logic should be applied to your emails too. Data based information and personalization will boost the email open rate considerably.

Sending emails to interested people

Despite creating an impressive email and concocting the perfect email marketing campaign, if the messages are delivered to people who are least interested, the effort will worth nothing. So, always send emails to people who will be interested to open and go through it. Doing so, will increase the email open rate and bring success to the campaign.

By following these simple, but effective tips, you can ensure increase the email open rate for your email marketing campaign.

How to make link-building successful through content marketing?

Content has always been one of the most important elements in SEO and independently, content marketing is crucial for a website. Recent changes in the algorithmic shifts have added further value to content. A content marketing approach of link building has been introduced. This has led in the creation of huge amount of content which is used to build links and boost organic search performance.

Our suggestions for success

As a renowned, reliable and responsible digital marketing company we at DigieGeeks, always keep an eye on the market and the emerging trends. After observing the market, our experts have compiled this list to help your back-linking efforts successful through content marketing.

Having a definite strategy and KPI (Key Performance Indicator)

The aim of any kind of content is to engage the target audience and such a strategy should have a clear outline of the method of achieving that. The strategy should be based on points like informational content requirement in different stages, link requirements to achieve the top spot. Measuring success is also vital and for that you will need a clear framework that separates channels and business KPIs. For instance, you will need owned KPIs (includes the volume of linking domains and domain authority and engagement metrics including time on page and bounce rate), social KPIs (includes likes, shares, tweets and such) and business KPIs (includes leads and conversions and such) to measure success.

Understanding the target audience

The target audience is probably the most important part in content marketing; because content is created keeping the audience is mind. For creating relevant and effective content, you need to understand the audience and define the purpose of the content as well. The right kind of content will boost organic traffic and back-link efforts.

Connecting across the channels

To make your content useful and add further value to it, you need to understand who the audiences are, where they are, when engaging them will bring best results and what message will do the trick and such. Having this information will help to create and re purpose content across the OESP spectrum and induce maximum engagement from the audience leading to more organic traffic.

Now, less is more

Once it was thought that large number of content is the best approach for a successful content marketing, but the truth is quite opposite. Consumers these days believe that 60% of the content generated is clutter. So, you need to create consumer-centric impactful content which will make sense instead of churning out pointless content.

These tips will help making your link-building efforts successful through content marketing and boost the search engine optimization campaign as well.

How to build effective backlinks for the SEO process?

For substantial result from your search engine optimization efforts, building inbound links or backlinks (links that come to your website from another website) is crucial. The process is time-consuming and hard, but the result clearly outweighs the effort, as it brings more traffic and boosts the ranking of the website considerably.

How we can help you

There are SEO professionals, who use roundabout and not so clean ways to get backlinks. From our more than a decade long experience in the industry, we at DigieGeeks do not support this. We follow the legitimate ways of back-linking. Our team of experienced professionals has compiled this list of ways to acquire effective backlinks.

Points to be noted

The ways that will help your search engine optimization efforts are:

  • One of the best, most tried and tested ways of acquiring organic backlinks is creating and maintaining a blog with good quality content.
  • Linking a blog to other relevant blogs is another interesting and effective way of building backlinks to boost your SEO efforts.
  • Writing guest blog posts for relevant and renowned blogs does not only nurture you as a writer, but it also help attract more traffic. The blogs where you are contributing as a guest blogger becomes great ways of building effective backlinks.
  • Creating and publishing resource lists, is a great read for interested readers. It is a great chance for other bloggers to link their blogs too which result in beneficial backlinks for your search engine optimization
  • Creating case studies and volunteering as the subject of case studies both are great ways of building effective backlinks.
  • Newsjacking is another interesting and effective way of building inbound links. It is also a helpful way to capitalizing on trending news stories.
  • Writing reviews of other authors’ content will give you a substantial chance of building backlinks.
  • Creating content that is interesting and informative has greater chance of share. To that end creating free webinars and posting archived copies of informative content will be a nice way of building inbound links.
  • Free tools and shareable templates will interest a lot of people. This will work as a great way of building backlinks and help your search engine optimization
  • Visual content always attract more visitors. Hence, going the infographic, video and other visual content will be a nice way of building inbound links.
  • Writing press releases, using humor, sharing slideshare presentations are well-established ways of building inbound links.

There are many other ways to help with the inbound linking process and help your search engine optimization campaign. For best results, though, it will be better to hire a professional and go for SEO services.

How to be at pace with Google in 2017?

Google, the search engine is considered to be the most powerful in the world based on the sheer number of searches and users. Over the years, Google has been making various changes. The recent changes in algorithm, policies and search engine result pages are based on user preferences. As the search engine is becoming more intuitive, it is becoming more challenging to achieve Search Engine Optimization goals.

How we are perceiving the situation?

You now need to let go the age old ideas and techniques to optimize your website and start creating newer and better suitable strategies. At DigieGeeks, we have always kept an eye on the emerging marketing trends and search engine updates. Being a renowned, reliable and experienced SEO services providing company for more than a decade, we understand the situation.

Some suggestions for the creation of better SEO strategy

Our experts have compiled this list which will help to create an effective search engine optimization strategy. It will also be helpful to keep up with Google in 2017.

Diversifying the traffic sources

Instead of concentrating on any particular channel, it will be beneficial to try and earn traffic from different sources. Video content and publishing written content in various relevant blog spaces will be a great way to channel traffic from various sources. It will do you good.

Changing the keyword targeting strategy

Google’s real estate is a highly competitive space to be. Additionally, the new elements appearing on a search engine result page is making that space scarce. In such a situation, to generate clicks and traffic, your keyword strategy should be changed.  The new strategy should be better equipped to handle the changing ways Google searches are happening. This should be a priority point on your search engine optimization effort.

Choosing a balanced link building strategy

Inbound links are extremely important for a website. Various elements like link goals, strategic approach towards achieving them, tactical initiatives and tracking metrics ensure success of your effort, but it is a time consuming process. So, a search engine optimization expert should invest in both short and long-term link building. Ability to achieve this balance is crucial for the success of the strategy.

Increasing searcher engagement

Since the introduction of RankBrain, searcher interaction with Google has become vital in ranking. The content you are creating and publishing should consider this point. If RankBrain is to become more integral to the SEO process, regular strategies won’t be of much use. Hence, you should start creating content that will be beneficial and more engaging to the searcher.

Following these tips will help you to create an effective search engine optimization strategy and your website to gain better result in Google.

These web design trends are helping online sales at present

A website is considered as your digital presence. Such representation helps your business to reach more people, brings reputation and reliability. Some of the websites provides information about products, services, locations and such things. Others however are used for selling products and services online. Either way, the aim of your website is selling. Hence, web design is a crucial subject for a business.

Web designing trends

Every year, new trends are introduced and implemented in the website design process and as a renowned professional web design company we at DigieGeeks keep an eye on them. We have some of the best professionals in our team. They have come together to create this list of trends that will help you to build the perfect business website.

Contact form or Opt-in at the top half of the page

As the top half of your website is the first visible portion to a visitor, using it strategically is important. This is the area which helps people decide whether to stay and explore the website or leave. Having your contact form or opt-in above the fold (top half of the page) will expose it to the majority of traffic and boost sales.

Clear visuals of the items

It has been proven that 90% of the information the human mind gathers is through the eyes. Things that can be seen are trusted more. Pictures help visitors to figure your services or products better. So, your web design must include high-resolution, clear pictures.

Fresh design

Out of date websites do not have much chance of impressing visitors. So, current and innovative web design ideas from a professional web design company will be your best bet in attracting potential customers.

Presence of social media handles

This is the age of social media. Having your social media handles clearly visible on the website will help to gain trust and regular activity like posts, interaction with customers, providing customer support will instigate further interest in visitors. So, your website design company must include these handles on the website.

Clearly visible testimonials

Testimonials are not only what your customers have said about your products or services. They are proofs that you are good at what you do and also a great of impressing visitors. So, your website design must have a separate category for testimonials and they should be clearly visible.

So, choose affordable web design services from a reputed web design company, ensure the website follows the above-mentioned trends and secure your digital presence.

Why you choose one CMS development company above others?

CMS or content management system is a computer application that will allow you to create and modify digital content according to requirement. It is also used to provide a collaborative environment to multiple users working on the same project. To enjoy these facilities, professional CMS development services will be needed.

Why you need CMS development service?

To own a dynamic, smart and feature-rich website, you need a suitable CMS development service provided by an experienced professional. You need to choose a company that can provide the required service to build an effective, affordable and dynamic website.

Our way of helping

DigieGeeks is a renowned CMS development service providing company and we have more than decade of experience.  We understand that having a few pointers helps to make the right decision. Our experts have compiled this list to help you choose the most suitable company and fulfill the development requirements.

The points that can help

Experience

Experience is an indicator of skill, understanding, capability, competence and success. So, checking the level of experience of the company will be of utmost importance.

Reputation

Reputation is the goodwill associated with a company. Reputation is earned and not something your gain by default. Going to a reputed company ensures that you will get reliable service and complete worth of the money invested.

Technology

If the company you are choosing uses latest and state-of-the-art technology and is up-to-date with the market, it can deliver quality service. So, you need to be sure about the technologies being used before making a decision.

Comparing the cost

As there are loads of companies providing CMS development services, you will have multiple options. Breaking down the cost parameter to find out the expense for different aspects of the service will help to compare cost and choose wisely.

Support factor

After creating something proper maintenance is required. You should consider choosing a company that provides proper support. Knowing about the period for which they offer free support and the cost of paid support will help to make the decision.

Reference

You can gather a better idea about the company, its skills and capabilities by going through their previous projects. Asking to see the projects they have done so far will make your job easier.

Based on the above-mentioned points you will be able to decide which company to trust with your CMS development requirements.