The must have elements of your online reputation management

ORM or online reputation management is the process which allows you to control, manage and enhance the reputation of your business on the web. Advancement in technology has made it possible to reach people worldwide, and you need to take advantage of this facility.

Our suggestion and take

At DigieGeeks, we have been providing online reputation management for more than a decade now. Hence, we have the experience and expertise to not only manage your online reputation, but anticipate the queries you may have. We also suggest that, before investing in the ORM process provided by the service provider, you must have a clear idea about the ORM strategy. Having a strategy always helps, to follow the process intended and achieve the goal.

Our attempt to help you

Therefore, creating an online reputation management strategy is crucial and though, doing that is not your responsibility, having an idea on the topic will help to make an informed decision. Hence, our experts have compiled this list highlighting the elements of an ORM strategy.

Providing good support and services

One of the best ways an online reputation management strategy can be effective enough is, if you are supporting the effort properly. If you are not providing products, services and support to induce customer satisfaction, then the ORM efforts will be for nothing. So, you should be delivering what you have promised and claimed to be doing.

Managing social media profiles

In this age, social media platform and profiles are available for business and marketing purposes. You need to use such platforms to interact with existing and potential customers. It will become a crucial element of your online reputation management strategy and efforts.

Using engaging content

Content is one of the most important elements of your ORM strategy, but only when said content is relevant, informative and engaging.

Having online response training

Interacting with the customers goes a long way to establish your reputation online. To make sure that communication is done correctly, you need to make sure that the employees dealing with this have online response training and they are acting accordingly.

Monitoring the brand

This means monitoring anything and everything associated with your products, services and brand name. This will help with taking care of the problems and providing solutions which will help the online reputation management process.

Managing the reviews

What others are saying about your business and brand name is crucial for influencing potential customers. So, you need to deal with the negative reviews and promote the positive ones.

So, if your online reputation management strategy has the above-mentioned elements, it will be a great help.

Why your business should have a website?

It may seem a little complicated to imagine, but there are millions of businesses in the world and a few million operate in the same product or service as you (though the areas they cover do vary). Every day, thousands of new businesses are starting and each of them has the same dream, achieving success. In such a context, web design and development is a crucial point.

Our expert opinion

At DigieGeeks, we have been providing web designing services for more than a decade now. In our experience, most small businesses do not want to spend money in what they think are unnecessary activities. Yes, small businesses need to operate on shoestring budgets, but that does not mean, it has to ignore one of the best and most important elements associated with the trade, online market. Therefore, our experts have compiled this list explaining a few reasons why a small business requires a website.

You are no longer invisible

If you are covering only the city or town and the adjoining suburban area, you may think the requirement for a consistent digital presence is non-existent, but sadly the truth is quite different. By serving the people and market of a small area you cannot enjoy success in a large scale or earn profit matching the same scale. Not having a digital presence means you are invisible to the rest of the world. Having a website will put an end to that invisibility. Hence, you need to hire a web design company and get a website built.

You will have control over your ranking

Ranking is essentially the position your business has on a search engine. To appear higher in the search results, you need to boost the ranking through technical and effective procedure at regular intervals which is technically known as search engine optimization. Without a website, SEO becomes one of the most difficult processes of boosting your business. Therefore, you need the help of web design and development and a dedicated website.

You will have a convenient sales platform

People these days are keen to do online shopping. To capture their eye and interest, you need to have a website, especially one which can be used for selling products or services as well. Choosing right web designing services will help to create such a platform.

You will have recognition and authority

Having a website and using it strategically will make your business popular which will lead to brand recognition and authority. It will also help to establish credibility and reputation. In short, you will have a presence.

This is why; your business should invest in web design and create a website of its own.

Why small businesses should prioritize on graphic design?

Starting a business is the easy part, continuing it and achieving success is the hardest. If the statement seems to be incorrect, then delving a little deeper will be wise. To start a business, you will need an idea for product or service, an office space (not mandatory), a couple of staff and start marketing. The task of continuing the business and achieving success is the hardest. Hence, a business should have something special and graphic design can provide that.

Our suggestions and a few tips

At DigieGeeks, we have been providing an array of graphic design related services for more than a decade. We possess both the experience and expertise to handle the requirements and questions you may have. Therefore, our team of experts has created this list highlighting the reasons for prioritizing graphic design in your website and marketing efforts.

Branding helps businesses gain popularity

Branding is basically the identity of a business. When you have gained enough recognition and popularity, people will start trusting you and buying products and services you are selling. At this point, the name of your business, the logo, the product or services work as the brand and induce trust. Having solid graphical presentation across every platform and medium, helps with the efforts of branding. Hence, graphic design is crucial for small businesses.

Creativity can be the deciding factor

One of the most common points amongst the small and medium-sized businesses is the steep competition they face in the market. If you have a business, then it will be mandatory to find out and learn about the ways of beating competition from peers and get noticed. In the crowded market, selling almost similar things, your business should offer something more. Creativity and strategic use of graphic design can be the special quality helping the business.

Conversion influenced by good design

Good design is something that not only encourages trust amongst the potential customers, but also influences the conversion process. Having a sleek and dynamic logo and website will work towards convincing customers about the reliability of your website and business leading to conversion and sale.

Spending one time is better than recurrent expenses

Spending some money up front is better than recurrent expenses. It may seem too much at the beginning, but when superior quality graphic design helps your business, the expense will be worth it.

Creates better first impression

For small and medium-sized businesses, creating an impression is crucial. The impression is the beginning of branding which helps the business to gain profit, a loyal customer base and achieve success. High-quality graphic design is a great way to create that impression.

Web application development in a nutshell

When simplified, web application will come down to dynamic websites that come with server side programming offering various features that are not available in a static website. In short, web application development is the process of making your business smarter.

Our way of assisting your

At DigieGeeks, we have been offering web applications development service for more than a decade now. Hence, we have both the expertise and experience to deal with any problem you may face and deliver exactly what you require. Our experts have created this piece which will help you to understand the topic a bit better and make the right decision for your business.

Variants, categories and technologies

The first thing you need to know about web application development is the different categories of coding it has. There are two, client side coding and server side coding. In the former, the code used in the application is interpreted by browsers, while, in the latter, the code is interpreted by the web server. Some of the commonly used client side coding technologies are, HTML, JavaScript, CSS, jQuery, Ajax, MooTools, Dojo Toolkit and such. Likewise, some of the most used server side coding technologies are, PHP, ASP, ASP.NET, Ruby on Rails, Zend Framework, ColdFusion, Python, Perl and such.

Hiring a company and gaining some more knowledge

For the best results and developed web application, you need to seek the help of a web application development company. Before hiring such help though, you need to have a clear idea about the process of web app development. This will help you to make the right decision. You need to know that there are coding guidelines, program libraries, frameworks, logics, lifecycle models, trends and even a testing process and all of them help making a web app competent, efficient and suitable for your business.

The benefits for the business
The benefits your business will enjoy by choosing web application development are:
  • Proper streamlining of internal processes, departments, functions, sales, operations and many more
  • Convenience of flexibility and versatility that allows to move away from traditional desktop application platform to web application platform
  • Better and more innovative online services and solutions making the journey of the clients easier and more enjoyable
Impact on the business

The impact web application development will have on the business are following:

  • It will provide advantage over traditional businesses
  • It will create access to global business environment and market
  • Companies will have the chance to reinvent themselves
  • Both the business and users will have more options
  • Information will be available to everyone

How can a good graphic design service provider help your business?

You may not give much importance to this, but graphic design is crucial for every business and website. It is the method which will give that something special to your business and for that seeking the help of reputed professionals will be the wise thing to do.

Some suggestions from us

At DigieGeeks, we have been offering graphic design services for more than a decade. Over the years, we have gained both experience and expertise on the subject. Along with that, we have some of the best professionals in our team, who have come together to create this list explaining how good quality graphic design can help a business.

Provides professionalism to the business

It is the aim of any business to sell products or services and build a reputation. To that end, making a powerful first impression is crucial. This impression can be created with the help of your logo, brochure, website, catalogue, business card or anything related to your business. For that you need to take the help of professional and skilled graphic design.

Provides consistent branding

When you are investing in the branding of your business, maintaining consistency is crucial. If there is any inconsistency, things can turn out really bad for the business. Professional and competent graphic design will take care of the visual representations of the company and provide the consistency you are looking for.

Helps in reaching audience and appeal to them

It is the job of a graphic designer to understand your business and target audience, only then it will be possible to create effective visual representation of the organisation. Reaching the audience is not always enough, the brochure, leaflet, logo and any other visual aid should appeal to them as well. Only then successful branding will happen which will bring success to the business.

Organises and presents information in an effective manner

It may sound a little too much, but graphic design is also information design. For instance, the interesting and impressive infographics are the result of a capable, skilled and insightful graphic designer. Additionally, providing proper information is crucial when it comes to create branding and attract the attention of the potential customers. So, effective representation of the information is crucial for a business and for that competent graphic design is required.

Makes you stand out

In this age of extensive competition and availability of templates, clip art, stock photography, standing out amongst the competition is crucial. Only then it will be possible to make a mark on the market and graphic design will help with that.

These are the ways in this good and premium-quality graphic design can help your business.

Why your business should have a great logo?

According to definition, a logo is the mark or symbol used by organisations and individuals for promoting instant recognition of their business. It is the image by which customers instantly recognizes the business without the need to read the name or trademark or any additional detail. Hence, logo design is crucial for a business.

Our take on the subject

At DigieGeeks, we have been providing an array of graphic design services for more than a decade and have gained both reputation and expertise on the subject. Therefore, we have a clear idea on the questions and doubts you may have regarding the topic of logos. To solve that problem and provide some answers, our experts have compiled this list highlighting the reasons behind hiring professionals and getting an appropriate logo design for your business.

Creating effective first impressions

Before buying anything, the potential customer always does some research about the market and available options. So, creating a great first impression is required and for that, a great logo is the best choice. To acquire such a logo, you will need the help of professionals.

Attracting new customers

Anyone researching to buy something online, comes across numerous logos every day and despite not being an expert, he/she can tell a good logo from a bad one. If the logo of your business is interesting, it will be enough to attract new customers and as, the opinion of the customers is of utmost importance in the market, you need to consider this aspect while choosing the logo design service provider.

Standing out in the crowd

The market is teeming with competition and every day it is growing bigger along with the introduction of new business. So, a customer has multiple options while buying something. Hence, you need to stand out for getting noticed and subsequently being chosen. A great logo will absolutely make sure that, your business does look and feel striking amongst the mass and win the battle of the customers.

Inducing loyalty in the customers

You may argue that loyalty is something that can only be achieved through quality product or services and customer support, but everything starts with the logo. So, taking logo design seriously will be the smart thing to do.

Showing professionalism

When your business has a professionally designed impressive logo, it shows your professionalism which is vital for gaining customers and business.

For these reasons, your business does need a great logo for which the help of a capable and skilled logo design company is required.

Why does your business need custom web development?

Customization is the process where certain things are made, developed or designed according to specific requirement of the user. Being able to customize something does not only stand for your affordability and taste, but it also makes you special. So, when it comes to the virtual world, the same logic is applicable. Hence, custom web development is a crucial topic.

The customization topography  

In this digital age, if you need to capture the interest of your clients and get noticed amongst your competitors, then there must be something special to offer. Sometimes a coupon or offer or service or product is all a business needs for customization, but it doesn’t work everywhere. If your website is a way of establishing brand identity, then other solutions should be applied. Additionally, you will have a clean slate to work upon which is a perfect reason to go for custom web development.

Our experience and suggestion

At DigieGeeks, we have been providing web development services for more than a decade now. Over the years, we have helped a lot of businesses with our custom web development services. From our experience and expertise, we would suggest that going for a customized website is always the better choice. Our experts here, have created this list highlighting the benefits of going the custom web development way.

It will be SEO friendly

SEO or search engine optimization is an integral part of marketing these days and its aim is to get your website highlighted on the search engine. Hence, getting a customized website will prove to be helpful to these efforts.

Interesting uniqueness

As you will go for custom web development services and get the website made according to your vision, requirement and taste, it is bound to be unique. This special quality will work wonders in catching attention of the visitors.

Effective branding

Instead of getting a generic website representing your business, building the website around the business and making it the most relevant representation of your business will be wiser. It will help your branding effort considerably.

Growth along with the business

Choosing custom web development services and getting a customized website will help both your business and the site to grow together. Today your business small, the regular website will be perfect fit, but tomorrow the business will grow, then this website will be a great disadvantage for the business.

In short, if you want your business to be noticed and achieve the coveted top spot, then custom web development will be the perfect option to apply.

How Search Engine Optimization helps your website’s visibility?

Search engine optimization is the process that influence and manage the ranking of a website as it appears in the organic search results on a search engine. Like many other areas of life, appearing at the top or amongst the top results here, pays off with increased traffic and additional benefits. Businesses all over the world are trying to get that coveted spot and due to the sheer number of websites, competition is pretty steep.

Our assistance for better business

At DigieGeeks, we have been providing SEO services for more than a decade. We have some of the most skilled and capable professionals with us. They understand the various questions and doubts you may have before making any decision. Hence, they have compiled this list to help you understand how SEO can boost the visibility of a website.

Through keyword reach content

When searches are being made on a topic, certain phrases and words are used. To make content relevant to search parameters, such phrases and words are included in the content and they are known as keywords. Search engines use a tool known as spider which is the software that crawl websites in a methodical manner to identify the key phrases and determine the relevance of the content on the basis of searches made. Using keywords and phrases strategically increases the relevance of the content, helps the search engine optimization process and brings more visibility to the website.

Through linking

Based on inbound and outbound links, your website gets PageRank, which is a number awarded to a site. This number helps the search engine to determine how reliable a website is. This linking process is a beneficial one where “link juice” or facilities do carry forward. So, if your website is linked with another website with higher PageRank, it will be quite beneficial for your site and search engine optimization efforts. Inbound links cannot be fully controlled, but outbound links can be. Hence, carefully handling the linking process is the smart thing to do.

Keeping things fresh

The frequency of search engine spider crawling a website, is determined by the frequency of content being changed. So, you need to have a clear strategy and schedule about changing the content. This will help the search engine optimization efforts considerably.

Being up-to-date

Search parameters, algorithms and other deciding factors keep on changing quite frequently. Hence, for effective search engine optimization planning, remaining up-to-date is crucial.

These are the ways in which Search Engine Optimization helps your website’s visibility and subsequent profit earning.

Why a business should choose Enterprise Mobility Solutions?

Enterprise mobility is the process under which multiple employees can work remotely with the help of mobile devices and a cloud platform. With the changes and advancements in mobile device technology, more and more people are inclined to work remotely. Moreover, mobile apps, social media, cloud computing and such have also contributed to this change. Hence, to adapt accordingly, organisations are opting for Enterprise Mobility Solutions.

 A basic concept on the topic

At DigieGeeks, we have been associated with the industry for a long time. We have been offering enterprise mobility solutions to our clients as well. Over the years, we have gained both experience and expertise on the area and have seen that companies that are more into field operations, activities, sales operations and such outdoor services, tend to opt for Enterprise Mobility Solutions. Nowadays, though, companies with traditional central office model are also choosing enterprise mobility for better results and additional benefits.

How we can help you?

If you own a business and want to go the enterprise mobility way, then it is important to know that the global market of this process will reach $218 billion by 2018. Not being part of such a market is not very wise, but statistics does not appease questions and doubts completely. Therefore understanding the relevance and importance of Enterprise Mobility Solutions becomes priority. Anticipating this requirement, our experts have compiled this list which will explain things and help you make an informed and smart decision.

Points to be remembered

Choosing Enterprise Mobility Solutions will result in:

  • A significant increase in the speed of operations and activities which will provide a competitive edge to the company.
  • More efficient data collection which will lead to better, faster and more helpful decision making.
  • Reports and KPI related information will be conveyed to a wider audience within less amount of time which will lead to convenient information on situational awareness and result in better issue resolution.
  • Real-time data collection, reporting and artificial intelligence will result in better productivity, which will lead to better earning and profit.
  • Efficient resource allocation will reduce wastage which in turn will reduce the expenses.
  • Better visibility of the remote activities leading to better and more accurate data driven decisions.
  • Better collaboration between processes and between remote workers and office workers where everyone can take part in the decision making process.

In short, the convenience and additional benefits are quite enough to implore a business choose Enterprise Mobility Solutions, implement them properly and then using them. This why; a business should go for enterprise mobility.

How to make your website mobile friendly?

A website is the digital presence your business has and with the growing use of the internet, such a presence has become the necessity of the moment. Additionally, easy availability of mobile internet and increased use of mobile devices has brought light on another aspect of web design, the responsive web design technology.

At DigieGeeks, we have been offering effective, beneficial and affordable web design and development services for more than a decade now and we understand your questions and doubts. Hence, our experts have compiled this list explaining tips for making your website more mobile friendly. If you are thinking why such a website is required, then we will provide answer to that as well.

To incorporate the mobile device using population, websites were being made in two different versions, the desktop version and the mobile version. Since the implementation of responsive web design, the need for two different versions has ceased. In short, choosing responsive web design services and getting the website will help your business reach more people, increasing sales and subsequent profit.

Choosing responsive website design

It is quite clear by now that, the responsive web designing will make a website perfect fit for both desktop and mobile devices. So, hiring a responsive web design company and seeking the required services will be the best course of action.

Using minimum amount of content

In this age, people do not have time to read long content and find helpful information. So, using small amount of content conveying the required information and message is the best way.

Prioritizing the images and videos

Images and videos are capturing space in a website more often than not, because they are easier and more effective ways of attracting attention. In your attempt to attract the attention of visitors, compromising the quality of the website is not wise. So, you need to prioritize and optimize the videos and images, so that they do not increase the loading time of the website and create a bad impression for the business.

Avoiding flash and pop-ups

Flash and pop-ups are the elements leads of bad experience for the visitors, especially the mobile device users. So, avoiding them will be the smart thing to do.

Using simplified forms

Sign-up forms are a great way of gathering information on visitors and potential customers, but making such forms complicated won’t be for the benefit of the business. So, simplifying these forms will be the best thing to do.

These ways, responsive website design will be able to help a business and make a website more mobile friendly.