Social media marketing is seen as a time consuming affair by most of the companies. This marketing field is relatively new which emerged upon the success of the social networks and its influence upon the users. Most of the businesses are actively trying to build an active presence on multiple social networks in order to broaden their target audience reach. Managing multiple accounts, researching for content, building content- textual, graphical and multi-media based, performing competitor analysis and keeping a tab on trending topics isn’t easy to manage on your own and you will need a professional digital marketing company for it. But Digiegeeks offers you seven really smart ways to help you dominate the social media quickly.
Know your platforms
Manage your social media accounts efficiently
Swiftly create your content and share updates across the social platforms
There are more than 2 billion active social media users on global scale therefore understanding which platform should be utilized for your business or brand is necessary. It is advisable to focus your time and effort on Facebook, Twitter, LinkedIn only if your business isn’t visually focused, if visually focused then give priority to Instagram along with the others. So understand which platform you should be utilizing for your brand and business from the top 20 social networks.
It isn’t feasible to go through every new brand mention, direct messages and queries present on all the social media channels. If one goes around into reading and offering response to every one of them it will result in wasting a large amount of time. There are a number of tools available which can allow you to manage multiple accounts across the social networks at a single place. One such tool is Hootsuite which will provide a single view of all the social platforms like Facebook, Instagram, LinkedIn, Twitter and others. This will make it easier to get notification from all and provide quick updates at the same time.
Compiling content to share at later stage is a very time consuming task when you have multiple social media platforms to take care of. This doesn’t mean that you will in developing your own content for every post rather you can also indulge in sharing other content which remains consistent with your brand or business.
You can make use of Feedly or Hubspot to quickly get through hundreds of popular content and make use of them in your posts to keep the target audience engaged on your portal. So simply compile list of content to be updated and shared later on all at once and make use of Hootsuite tool to update all the social media accounts with ease and simplicity.
Now you know the best ways to choose the right social media channels, best tool to manage multiple social media accounts and right manner to compile content quickly. Make use of these tips to enhance your social media marketing strategy.