How to choose the right colour for your logo?

Colour is the most important aspect of the logo which chosen wrongly can simply destroy brand altogether. It is worth noting that human mind happens to be highly responsive to the visual stimuli, therefore, choosing the right colour for the logo development becomes more important than ever before. A graphic designer is trained to harness the innate power of the colours while designing the logo but most of the businesses insist on certain which don’t even go with their brand. And they end up in confusing or driving customers away from themselves with a little but critical mistake. Before choosing the right colour for your brand logo first understands what different means to everyone.

  1. Red is seen as the colour of passion and energy. It has a little bit if danger, aggression as well as warmth attached to it. Secondly, a number of researchers have even suggested that this colour helps in stimulating the petite. This is major reason most of the popular restaurant brand across the world have chosen red colour for their logo
  2. Green is the second most commonly used colour among the brands. It is widely used to shown an innate connection with nature or mother Earth. There we find it clearly placed across the wide range of organic and vegetarian products. Biotechnology-based firms are also known to utilize green colour in their brand logo and same is true for a number of financial institutions as this colour shows growth.
  3. White colour is seen for its purity, simplicity as well as cleanliness, therefore, it is used great attention to the details. Being white it has to be utilized in a dark coloured background. A number of iconic companies have made use of the white logo with a distinctive solid coloured background apart from having the usual coloured logo. This includes soft drinks global giant Coca-Cola which has its logo both in white and red colours.
  4. Blue is simply the first choice of almost every other company in the world and the recent rise of the technology based firms has increased the use of the blue logos. Blue shows a distinguished breath of professionalism, sincerity and calmness as well as it also affirms authority and success. Therefore it can be easily seen being part of logos used by the governmental and financial institutions.
  5. Purple logos are quite unique but when they are found they simply demands attention and respect. Purple is widely speaking to us in the form of luxury or royalty. This stems from its wider use in the church and by wealthy class and monarchs since ancient times.

Understanding the colour significance is the key towards choosing the right colour to represent your brand. Hopefully, this information will help in choosing the right colour for your logo development.

Influential strategies to empower your digital marketing campaign

Digital marketing offers great opportunity to take your brand to millions of target audience with a similar taste for your product without spending a huge sum on it. But finding success with the digital marketing efforts isn’t as easy as it appears and a number of times businesses fails to tap into the digital marketing trends. Here are some of the influential strategies which will help in empowering your digital marketing campaign in the right way.

  1. Do include social media strategy
  2. Digital marketing campaign without the social media strategy isn’t going to help anyone. Almost all of the online audience is present on the social media channels with almost 90% of young adults followed by 35% seniors above the age of 65 can be found on the popular social media channels like Facebook, Twitter and others. Utilizing social media channels will only help in increasing the digital footprint and online reach of your brand thereby leading your digital marketing campaign towards the path of success.

  3. Make use of the Geotapped PPC Advertising Campaign
  4. If you are utilizing the PPC campaign to display your ad right next to the user’s search results then make use of ‘geotagging‘ feature. When PPC ads are geotagged then it increases the likelihood of connecting with the local prospects easily. Nowadays digital marketers are bringing intuitively smart PPC campaigns which not just direct the user to the page which they like to but also offers informative and educational content to provide complete clarity. The use of geotagging with smart content helps in increasing the success rate of the PPC campaign.

  5. Give downloadable content
  6. Simply stating that you have worked with industry leaders, has developed innovative solutions and revolutionary products aren’t enough to generate trust for your business. Start offering downloaded content on the website in the form of case studies, white papers and eBooks. It will also aid in answering all of their questions and will turn them into a customer or buyer in the long run. Downloadable content helps in educating the target audience about the brand, its products and services as well as the new innovation and development made by the same.

    These tips will help you in empowering your digital marketing campaigns so you can get the best results for your business in the virtual world. DigieGeeks employs the latest, influential and robust strategies to bring optimum results for your digital marketing campaigns within your budget.

Things to consider while choosing the right icon size for Android

Icons designed for the Android platform has to be within 32-bit PNGs along with possessing alpha channels for transparency. The basic thing which should be borne in the mind while designing Android app ‘icon’ is to combine beauty, simplicity and purpose. Icons are there on the Android platform to make the life easier for the users but it shouldn’t overwhelm them with just too many details. Android users should be able to intuitively grasp the most important functions of the app by looking at the icon and using it for the first time. Our mobile app development team gives out some interesting points which will help in choosing the right icon size for Android.

  1. Vector is the key
  2. The best way to get evenly sized icon is to make use of the vector wherever possible. Using vector shapes ensures that the icon can be resized without any loss of details or edge crispness as the need arises. Secondly, designers find it easier and simple to handle the vector as it can be easily aligned around edges and corners right to the mere pixels even at extremely smaller resolutions.

  3. Multiple densities are necessary
  4. Always begin your artwork with a large canvas. This will allow you the opportunity to create different assets of varying screen densities. Designing on a small scale will result in loss of resolution when an icon is stretched to fill up a large space. Make sure that the icon design being created by for different as the multiple of the target icon size.

  5. Get rid of unnecessary metadata
  6. When saving the images assets make sure to get rid of the unnecessary metadata. Designers should make it a habit of getting rid of the headers and metadata from the PNG assets. There are a number of tools available online like OptiPNG or PNGcrush which can help in getting rid of metadata instantly.

    While designing icons for Android keep in mind that it should make the life easier for the users. Do create and manage multiple icon sets in varying densities so they can be displayed optimally across the devices regardless of the device size and screen resolution. DigieGeeks mobile app development service brings highly optimized icons for the mobile application which possesses optimum size, clarity and design as a whole to bring a better user experience.

Top 3 reasons to choose PHP for your next web development project

PHP is simply the most favoured platform for the web developers to create stunning websites as well as robust web applications. PHP has emerged as the most popular web scripting programming language in the recent as it has its root in C and C++ and its syntax is very much similar to C and C++ language syntax. Hiring PHP developers solely for a single project or in-house project is quite an expensive proposal; therefore, opting to hire dedicated PHP developers is a sensible choice. Here are some of the reasons which will make you understand why most of the popular websites choose PHP for the web development:

  1. PHP is open source
  2. The best thing about PHP is that it is open source which means free and available worldwide. It keeps getting updated by a dedicated community worldwide which makes sure that it incorporates the technological trends and feature into the fold. The constant development carried out by millions of developers has helped in boosting the capability of PHP as a reliable and robust programming platform. Therefore it is able to help you design complex to robust websites with least amount of problems.

  3. You can do almost anything
  4. When it comes to developing a reliable CMS platform then PHP happens to be first for the web developers as it is completely customizable in order to meet the demands and needs of the users. PHP is powering more number of websites than any other platform in the world. It supports quite faster data processing features which help in bringing a wide range of functionalities to the website. PHP tends to go along with the HTML coding with ease and grace without any issues. PHP can even be utilized to turn the existing static websites into a new dynamic and active website.

  5. Cross-OS Compatible
  6. PHP is one of those programming platforms which work like a charm regardless of the operating system. PHP is designed to work seamlessly on a variety of popular operating systems like Windows, Mac, UNIX and LINUX as well as working with some other interfaces like Apache and MySQL. Therefore you can use PHP for cross-platform development of your upcoming website development project. You can easily bring together teams from across the globe regardless of the operating system they use for it. It is advisable to hire dedicated PHP developers as it helps in keeping down the costs while bringing together brightest minds at the same time.

3 Important things to consider before adding social media button on your website

A business without a website is simply an unthinkable proposition nowadays. There are more than 3 billion active internet users in the world and having a website will help in taking your business to them. Secondly simply creating a website isn’t enough. You must have a strategy in place which can bring consistent web traffic to your website to bring in new prospective customers and clients to propel the sales and revenue. Utilizing social media marketing will certainly be a masterstroke for your business as you can redirect the visitors to your website right from the social media platforms.
If you are thinking about marketing your website then going without social media wouldn’t help much either. The best way to generate a commendable social media presence is to add social media buttons to your site. Here are 3 important things that you should consider before adding a social media button to your website.

  1. Add buttons of few selected social media platforms only
  2. If you are adding social media button on your website as a part of social media marketing then it isn’t necessary to include every one of them. Only choose those social platforms where you have robust and active online presence or where you wish to concentrate your efforts in the upcoming days. Every social platform isn’t suited to your business needs and even your target audience is present on it. For example, if your product is targeted around “mom” then having a Snapchat wouldn’t be a sensible choice.

  3. Choose carefully between the social media button and widget
  4. There is a distinctive difference between the social media button and the widget. A button allows users to reach to their social media profile or fan page right from the website. But widget allows users to simply follow the social media page right from the website without even leaving it. With widget visitor will remain on your website but with button they will leave the website to check your social media page. If you wish to increase the online interaction then opt for the button otherwise use the widget as it will keep your visitor glued to the website. You also get a chance to include different like and share buttons on your website in the blog section in order to enhance their reach and visibility.

  5. Do display the social feeds
  6. Having a social feed on the website is a cool and smart idea. This will keep the user updated about the performance and working of the company in the social arena. It also plays a vital role in driving the interest of the users and it also does help in increasing the count of the new followers on the website apart from the social media platforms or pages.

    DigieGeeks offers robust social media marketing and digital marketing services which can help you to boost your business even within a tight budget.

Top 3 methods to attract clients using Digital Marketing

For any business to succeed it is necessary to get new clients or customers. There are many ways to get new customers but its effectiveness is directly dependent upon it strategic implementation. Attracting new customers or clients utilizing the traditional resources is quite expensive when compared with the modern day digital marketing strategies. Digital marketing offers the widest range of online marketing tools, services and strategies which can help in targeting specific customers in a more subtle fashion. Here are some of the best way ways to attract clients with digital marketing.

  1. Make use of the contests and discounts
  2. The best way to gain clients and customers online is to make use of the promotions, discounts, coupons and contests. These also become the very reason why people happen to follow or like the brand on varied social media platforms. Invite your target audience to participate in the contents on your brand page or fan page. This would work like a wonder if you create a hype surrounding the impending launch of your new product line or outlet. This will also help in attracting a considerable number or new customers and clients apart from engaging the existing customers.

  3. Make use of the email marketing campaigns
  4. Email marketing certainly isn’t dead and it still offers the highest conversion rate compared to all other digital marketing means. It helps in promoting the products and services to a existing list of select subscribers and tends to be more effective in converting them into customers. In order to get the best results from the email marketing make sure you optimize the frequency of the mailings without being too pushy.

  5. Make use of the personalized audience on Facebook
  6. When utilizing the social media marketing then do make use of the Facebook advertising solutions as they are not just cheap but also offers huge customizability than any other platform. Facebook allows you to create Custom Ads which can be designed to target very specific set of target audience. The amount of customization offered by Facebook is so good that it allows you take your advertising to the accurate target audience and showcase offers to only such potential clients which have higher conversion rate. Facebook Adverts also comes with a “Lookalike Audience” feature which takes in the characteristic if the user list acting as a reference in order to find people with similar qualities of the social media.

    DigieGeeks digital marketing services employ the best in class techniques and strategies to attract the audience and turn them into customers or clients for the benefit of the business at affordable rates.

3 More UI design principles to follow in mobile app development

The mobile application market is highly competitive and it takes a lot of work to ensure the success of your app. If you are able to keep the most popular followed UI principle during the mobile app development then the chances of achieving success with your next app increases drastically. It is worth noting that most of the mobile apps are designed without giving much thought to the UI/UX aspects and later on such apps simply fails to attract the attention of the target users. Here are three more UI design principles which you should follow during the mobile app development to boost your app success rate.

  1. Give focus on interaction design
  2. Ignoring interaction design during mobile app development isn’t a good idea. It is worth noting that interaction design is seen as one of the main components towards designing an enticing user experience. Your design should focus on the three major pillar of the interaction design namely goal-driven design, usability and feedback. Goal driven design allows a designer to customize the workflow as such to respond to the changing needs of the users. It is essential to make the app easy to use thereby allowing the users to navigate through the app without much hassle. The best thing to validate the action of any user to generate feedback from them which eventually helps in shaping the app just a user wants it to behave.

  3. Accessibility is the key
  4. A major reason behind the success of any popular mobile app is its accessibility – “how easier is to use that app?” While designing apps do give proper consideration to the people’s fingers and it is the only thing which will be used to interact with the app. Make sure that there is enough space for the users type conveniently, icons are too tiny or placed together that makes it difficult to hit the right icon.

  5. Take “context rules” into consideration
  6. In the mobile app the text and design go hand in hand which is necessary to ensure that app design is understood by the user easily without adding any unwanted learning curve to it. Make sure your app does not use any fancy phrases which can result in interrupting the overall interaction. Lengthy reading isn’t a right choice for the mobile app, therefore, make sure your message is able to convey itself without becoming too much to read. App should feel like an extension of your business or brand so feel free to integrate some of the words consistent with it in your app.

3 Important UI design principles to follow in mobile app development

It is necessary to have a good user interface design if you wish to see your mobile app succeed. It doesn’t matter if your app has great functionalities built within it but ends up offering a lackluster design and shoddy user experience. Therefore it becomes increasingly important for the developer to ensure that the app is beautiful inside and out in order to make it a success. Here are 3 important UI design principles to follow in the mobile app development.

  1. Special attention to the App Icon
  2. It is the first thing people are going to look so you have to make it better. It has been found that design of the app logo playing a vital role in ensuring the success or failure of the mobile application. At first, make sure that your mobile app has a unique symbol or shaper which is easily and recognizable on the user’s screen. Simply avoid using any long names in your app design as it will not just take a lot of space but it also hinders the readability. Do create several versions of your app icon design before submitting the app for app store approval.

  3. Carefully pick the colours
  4. It is important to pick the colours for your app very wisely and smartly. It is worth pointing out that each of the colours happens to convey a different meaning and emotion. Therefore choose such a colour which remains true to your brand philosophy. The best way to pick up a colour is to opt for such a colour which matched the brand or company colours and then the mobile app will look an extension of the mobile app.
    Do not indulge in using multiple colours, textures and composition within the app as it will only result in interfering with the great UI experience. For better quality and amazing interactive experience it is necessary to make sure that the colour contrasts used in the app are engaging and aids in the easier readability thought out.

  5. Follow the trends
  6. The design industry doesn’t remain stationary and it is always evolving, experimenting and challenging itself. Make sure your mobile app development isn’t stagnant and doesn’t take the modern trends into account while developing the mobile app for you. If you wish to succeed with your app in near future then it is necessary to get to know and embrace the new technologies available in the mobile app industry. If you follow the trends then you will have the most consistent app for your brand otherwise you will end up with a date app design.

How to re-energize your social media marketing strategy?

Social media marketing isn’t just a phenomenon rather it has become a reality but everyone can’t achieve success on it. To achieve success on social you need to have well thought out plan which aids in engaging with the audience and converting them into paying customers. Therefore your research about the audience and target market should be through before you go ahead with launching the marketing campaign on the social media.

If you are failing to get better results out of your digital marketing efforts then here are some of the tips which can help in re-energizing your social media marketing strategy straight on.

  1. Start a Blog
  2. A blog is simply the best platform to put forward your thoughts and explain how your product or service can help in solving the problems faced by the users in an interactive and educational fashion rather than appearing overly pushy on the sales. Don’t ever forget to include the social sharing buttons with your content and encourage your audience to share it on the social media so it expands the reach of your blog and brad as a whole.

  3. Learn some simple photo editing tools
  4. Images play a vital role in the social media marketing to popularize your product or service. It is worth pointing out that content with images tends to get 94% more views than others. In order to create high-quality promotional images, it isn’t necessary to hire a professional graphic design which would certainly be a better choice but we have a number of simple and easy to use photo-editing tools and websites. These include sites like BeFunky, Pic Monkey and Canva which can help in getting a lot of professional editing done with just a few simple clicks.

  5. Make use of infographics
  6. Everyone loves infographics as it helps in explaining the information clearly, quickly and concisely. You can add your businesses watermark for attribution purposes and in this way it will allow your brand to gain more exposes in the online world. Infographics can easily be shared among the user which helps in increasing the engagement and reach of your brand to another level. A number of digital marketing company gives due focus on the creation of the infographic as it helps in impressing the audience that the brand in-depth knowledge of its fields.

Few things to consider before hitting pause button on your PPC campaign

Most of the businesses tend to pause their PPC campaign within a short while by facing lower returns. The reason can vary from the presence of holidays, poor product availability to inability to fulfil the demand of the responders. It has been found that in most cases businesses weren’t ready to deal with the surge of demands coming from the new customer or they chose the highly competitive metrics to bid for which means lower returns. Our PPC experts put forward some of the things to consider before you decide upon hitting the pause button on your PPC campaign.

  1. Be ready for the slow ramp up
  2. When you a pause a campaign it directly its overall performance but no effect is implied upon the adgroup, keyword or the campaign as a whole. Running a successful PPC campaign requires a complete deployment of the strategy without any altercations or pausing in between. But if you pause a campaign then it isn’t feasible to get right back into the groove without seeing a massive shift in the performance of the PPC campaign. The popular paid search platforms namely Adwords and Bing makes use of a highly complex algorithm in order to offer the best ads for the target searches and with time the cost associated with might go up or down depending on the popularity of the keywords.

  3. Plan for the distant future
  4. Pausing PPC campaigns in between isn’t advisable but be prepared for anything during the campaign by having a distant plan. Most of the businesses tend to do a lot thing while pushing their digital marketing effort like launching the blog, releasing a new product, finalizing the sales channel and plan and other. A minor mishap or judgmental mistake in any field will leave the PPC campaign in the lurch. Therefore a business has to be ready for anything which can adversely impact the PPC campaign and reduce its effectiveness.

  5. Make use of the automated rules to schedule the pausing smartly
  6. When you Adwords or any other PPC platforms then it is worth noting that they offer wide range of tools which makes running PPC campaigns a simple and smart exercise. They allow users to automate almost everything related to the PPC campaign. Setting up complex rules and triggers can go a long way in making the predetermined changes to any aspect of the PPC campaigns from the ad sets to the keywords.