Digital marketing offers great opportunity to take your brand to millions of target audience with a similar taste for your product without spending a huge sum on it. But finding success with the digital marketing efforts isn’t as easy as it appears and a number of times businesses fails to tap into the digital marketing trends. Here are some of the influential strategies which will help in empowering your digital marketing campaign in the right way.
- Do include social media strategy
Digital marketing campaign without the social media strategy isn’t going to help anyone. Almost all of the online audience is present on the social media channels with almost 90% of young adults followed by 35% seniors above the age of 65 can be found on the popular social media channels like Facebook, Twitter and others. Utilizing social media channels will only help in increasing the digital footprint and online reach of your brand thereby leading your digital marketing campaign towards the path of success.
- Make use of the Geotapped PPC Advertising Campaign
If you are utilizing the PPC campaign to display your ad right next to the user’s search results then make use of ‘geotagging‘ feature. When PPC ads are geotagged then it increases the likelihood of connecting with the local prospects easily. Nowadays digital marketers are bringing intuitively smart PPC campaigns which not just direct the user to the page which they like to but also offers informative and educational content to provide complete clarity. The use of geotagging with smart content helps in increasing the success rate of the PPC campaign.
- Give downloadable content
Simply stating that you have worked with industry leaders, has developed innovative solutions and revolutionary products aren’t enough to generate trust for your business. Start offering downloaded content on the website in the form of case studies, white papers and eBooks. It will also aid in answering all of their questions and will turn them into a customer or buyer in the long run. Downloadable content helps in educating the target audience about the brand, its products and services as well as the new innovation and development made by the same.
These tips will help you in empowering your digital marketing campaigns so you can get the best results for your business in the virtual world. DigieGeeks employs the latest, influential and robust strategies to bring optimum results for your digital marketing campaigns within your budget.
For any business to succeed it is necessary to get new clients or customers. There are many ways to get new customers but its effectiveness is directly dependent upon it strategic implementation. Attracting new customers or clients utilizing the traditional resources is quite expensive when compared with the modern day digital marketing strategies. Digital marketing offers the widest range of online marketing tools, services and strategies which can help in targeting specific customers in a more subtle fashion. Here are some of the best way ways to attract clients with digital marketing.
- Make use of the contests and discounts
The best way to gain clients and customers online is to make use of the promotions, discounts, coupons and contests. These also become the very reason why people happen to follow or like the brand on varied social media platforms. Invite your target audience to participate in the contents on your brand page or fan page. This would work like a wonder if you create a hype surrounding the impending launch of your new product line or outlet. This will also help in attracting a considerable number or new customers and clients apart from engaging the existing customers.
- Make use of the email marketing campaigns
Email marketing certainly isn’t dead and it still offers the highest conversion rate compared to all other digital marketing means. It helps in promoting the products and services to a existing list of select subscribers and tends to be more effective in converting them into customers. In order to get the best results from the email marketing make sure you optimize the frequency of the mailings without being too pushy.
- Make use of the personalized audience on Facebook
When utilizing the social media marketing then do make use of the Facebook advertising solutions as they are not just cheap but also offers huge customizability than any other platform. Facebook allows you to create Custom Ads which can be designed to target very specific set of target audience. The amount of customization offered by Facebook is so good that it allows you take your advertising to the accurate target audience and showcase offers to only such potential clients which have higher conversion rate. Facebook Adverts also comes with a “Lookalike Audience” feature which takes in the characteristic if the user list acting as a reference in order to find people with similar qualities of the social media.
DigieGeeks digital marketing services employ the best in class techniques and strategies to attract the audience and turn them into customers or clients for the benefit of the business at affordable rates.
Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.
- Get rid of large images and media files
There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.
- Never put text into the images
Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.
- Simply get rid of the infinite scroll functionality
Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.
Digital marketing has become a major marketing avenue for the businesses to get their products and across the target audience within limited budgets. ROI or return-on-investment metrics are employed to assess the impact of the digital marketing activities. Most of the businesses fail to give due focus on the digital marketing ROI which results in spending more on the strategy while getting less in return.
Here are three smart ways employed by the top digital marketing agency to boost the digital marketing ROI.
- Let’s test your campaign for different scenarios
You can make use of simple calculator or even some sophisticated scenario planning tool in order to test the ROI levels for your upcoming campaign. For any digital marketer, their aim is to bring better results and it can only happen if they are ready for any kind of situation which might arise upon the launch. Testing different scenarios beforehand helps in coming up with different strategies or sending levels to give the much-needed boost to the ROI.
- Make sure your marketing tactics are measurable
To execute a digital marketing with complete success it is necessary to bring in such implement such controls which can be measured to evaluate the overall performance. Digital marketers should resort to setting up necessary controls in order to get a good marketing mix and spend as per the select areas audience footprint and interest rate and having as many as metric as possible in the total evaluation will help in shaping the digital marketing strategy in the possible fashion.
- Don’t forget to add marketing automation
There are innumerable digital channels available for you to take your marketing efforts to the next level. The right way to make efficient use of multiple digital channels is to employ marketing automation tools. Performing repetitive tasks, uploading multiple images and documents and managing varied email lists can become a tough task for you but marketing automation tools can help you here. These tools can help giving a boost to the ROI by ensuring your money is spent wisely on each platform as per the digital marketing strategy goals.
These three tips will help in enhancing your digital marketing strategy and it will make it for profitable than ever before. Digiegeeks is one of the best digital marketing company with a team of highly talented digital marketers who can help you reap benefits of the digital world even with small budgets.
Every other company now understands the importance of having a sound online strategy in place in order to reap benefits online. While developing online strategy most of the companies don’t give the much needed focus towards the online reputation of the firm. This results in online backlash and negative outlook of the movie in the long run which eventually hampers with the other online marketing efforts. Online brand reputation management services have been designed to help businesses in managing their reputation in the online in a positive fashion. Our online reputation management experts puts forward three key elements to focus upon while managing your online brand reputation.
Let’s start from the beginning
Before developing any online strategy it is vital to conduct a full-scale audit of the online presence as well as the reputation of the brand. You will find either your brand begets mostly positive views or negative or studying these views will help in understanding the people’s sentiments and how your brand is observed by other potential customers as well. Analysing the negative as well as positive views will help you in coming up with right communication to correct as well as direct perception and you can even implement operational change in order to do away with inconsistences as pointed by the users.
Choose the right platform to get the right exposure
Getting your brand or business up on every other social media channel or trading platform will not do any good to the overall online brand reputation. Choose the social media channels and trading platform carefully as it can help in making and breaking your brand in the long run. If you are into selling products which can be shown in diverse, attractive ways then do make an account on the Instagram otherwise there is no need. Having an account aren’t enough, you have to have a sound digital strategy wherein communication are made with the target audience on regular basis. Post images, messages, videos and other content regularly to keep the conversation going in the online arena.
Participate in the right kind of conversation
For any business customer service is the key to success but in the online arena customer sentiments becomes a key factor to look after. Engage with your target in the right manner where you are offering solutions to their problems but indulge in preaching or forcefully advocating your products as it will only result in an online backlash. Take negative criticism of your service or product in a light hearted manner and do not ever get into argument with the audience online. It is extremely important to understand your customer needs and what drives them before you participate in any of conversation with them online.
Digiegeeks as a reputed digital marketing agency offers a widest range of online brand reputation management services which can help in restoring your brand perception among the netizens with cost effective measures.
Digital marketing ROI effectively acts as a process which helps in improving the overall market performance and performance of the strategy through taking the insights into play. It offers a better view of the buyer’s path of purchase and helps in shaping the marketing tactic for better results. Top digital marketing agency understands the necessity of studying the ROI in order to strengthen their marketing activities. Here are two more smart ways to boost the digital marketing ROI in an influential manner.
Understand the conversion game
The most important way of making your digital marketing efforts a success is to understand its incremental contribution. Like any another marketing initiative digital marketing also comprises of the marketing testing, analytics and modelling and each of these parts has to be studied in isolation to get a better view. Make sure your digital marketing initiative has a proper buyer’s funnel which is linked to the sales conversion.
Herein the sales conversion figure will act as the sum total of the incremental customer value along with the repeat purchase and other metrics. Spend your time in understanding the conversion rate, what factors are affecting, analyse the customer behaviour and others. Getting a grip on the conversion performance will help in reshaping, modelling or tweaking your digital marketing plan in order to get better ROI.
Be ambitious and start experimenting
When it comes to improving the digital marketing ROI then you cannot stick to any one plan, strategy or tactic. To accelerate the outcome of your efforts start experimenting by drawing insights from the performance analytics and other resources. If possible run alternative initiatives alongside the main strategy or bring in as many forked initiatives as possible in order to offer highly personal marketing experience to the target users.
The alternative plans can deviate completely from your main strategy or show a clever mix of the marketing communication but it will go towards catering specific target segments along with new offers and benefits. It would be wise to allocate a small amount of the budget towards experimenting while running any digital marketing campaign in order to boost the ROI.
Digital marketing strategies help in building confidence within the company when it helps in growing sales and profits. Therefore it is extremely for the digital marketers to perform ROI analysis with an aim of maximizing the potential of the campaign through eliminating roadblock and negative factors through positive experimentations. Digiegeeks brings in talented digital marketers who had shown their mettle in improving the digital marketing ROI through employing the best of marketing tactics and techniques.
‘Search’ has become the potent and essential for every digital marketer in this digital age. Modern day ecommerce solutions and online sale of the services are being driven by the mere search results backed with keywords and nothing else. Therefore it has become essential have the right PPC strategy in play to get the benefit of the search landscape. However things have changes drastically in the past couple of years and the search landscape has evolved extensively wherein digital marketers are required to dive in order to come up with better PPC strategy.
A number of digital marketing company has started coming up with reformed and more influential PPC services through evaluating the facts associated with it. Here are some of the facts which emerged from the extensive study of the PPC strategies employed in last couple of years.
People don’t search for specific brands
It should be noted that people doesn’t specifically search for any given brand rather they tends to search for things related to their basic life necessities. The search pertaining to the product and services only amounts to 19% of the total searches conducted every day. Therefore make sure your PPC strategy takes into the account the common words or phrases which are used by the searchers while looking for product or service.
People are curious therefore they search
A new research has also shown a secret trait among the consumers or searchers which is simply fuelled by the curiosity. When it comes to automotive category more searches are made by the females than males and vice versa when it comes to skincare segment. This clearly indicates that whoever is actively searching any product online doesn’t end up being a target customer. Therefore while framing PPC strategy, choose your target audience wisely based on the study metrics.
Mobile reigns supreme now
Now more searches are happening from the mobile devices than the PC. Consumers tend to mobile more often due to its availability while PC is mainly used for its view ability and across the different categories mobile based searches leads by more than 50 per cent. Gone were the days when people used to search mainly on the first while looking for the information but nowadays almost 90 per cent of the users are going beyond the first search page and 80 per cent of consumers use more than one search engine.
At Digiegeeks our PPC services are inclined towards deriving insight from the search metrics and incorporating it in their PPC strategy for better results.
The best way to drive sales and revenue is to resort to the trusted and tested method email marketing. A number business fails to give due focus on collecting personal information from visitors which can be later harnessed in running successful email marketing campaigns. Most of the digital marketing company gives due focus on the email marketing as it has the potential top drive as much as 4400% ROI. By implementing the right kind of strategy businesses can easily boost their ROI to $50 for every $1 spent on the campaign. Here are three simple tips to give a boost to your email marketing ROI.
Start segmentation of your email addresses
The best way to start sending highly personalised emails to your subscribers or customer is to start segmentation of the email addresses. Through email segmentation you are able to differentiate from one customer from another and you group them as per the user demographics, custom personas, common interests, onsite behaviours and other metrics. This will help you in crafting different kind of email communication for varying subscriber base and thereby your subscriber will feel honoured by the brand rather receiving the same generic mail.
Let’s match landing page with the emails
It has become a necessity to provide a uniform experience to the users from the email to the landing in order to boost the ROI. Most of the successful email campaigns are known to keep similar design and attributes to keep the users engaged from the email to the landing page in order to get the much needed sales. Secondly when a user reads an email and click on it then he expects that the landing page will match the message and design present in the mail. Therefore give due focus on the design as well as communication present in the mail and try to implement the same on the landing for better results.
Make use of behavioural triggering
Another strategy widely used by the digital marketing experts to boost campaign engagement level is to set up automated behavioural triggers. It has been found that behaviourally triggered mails possess more than 150% higher open rates that the conventional emails. Sending out automated trigger emails also helps in tracking every other user integration on the website in real time. Later on this data can be utilized in creating richer customer profiles which can be used in other campaigns as well.
At Digiegeeks our digital marketing experts can help you run highly successful email marketing campaigns having better ROI with some of highly innovative techniques. Get in touch with us to know about our email marketing services.
You might have reaped huge benefits from your just concluded digital marketing strategy or may have failed to get the desired outcome. In 2017 our focus was mainly centred on the creation of the original content and to keep a tab on the shifting SEO norms which played a spoilsport a number of times. In 2018 the digital marketing services will be going through a massive revamp where the focus will shift on the user-centric content and better customer service. Our digital marketing experts offer some great tips to frame successful and beneficial digital marketing strategy in 2018.
Make your website resonate with the target audience
It is necessary for the digital marketers to strike a balance between the website tone and audience expectations. The choice of colours, messages, images and others should be such that it helps in delivering the right message to the target audience about the brand. Over the years it has been seen that visitors are more likely to be drawn to the websites through interactive, bold and stunning photos, videos and colour choices rather than the overall web site design. So find the right images, colours and videos which help your target audience in understanding your products and services in a single glance.
Focus on reaping benefits from a ‘micro moment’
In 2017 a new trend has emerged when it comes digital marketing and it is called ‘micro moment’. In this people get to see the perfect product or service pop up on their mobile screen without their need to actively search for it and they make the buying instantaneously. If you wish to give a boost to your sales and give a stiff competition to your competitors then then focus on creating micro moments in order to attract more shoppers and compel them to buy on impulse.
Keep a tab on the digital marketing trends
As you go through making the perfect digital marketing plan for your product or service make sure you include the titbits taken from the current digital marketing trends. You aren’t alone in the digital arena trying to woo customers to buy whatever you’re offering. Have a look at your competitor strategy and check the current trend in your category and follow it reap benefits. Make sure your marketing plan makes it easy and simple for the users to interact with your business in order to give a boost to your sales and revenues in 2018.
Digiegeeks is a reputable digital marketing company which can help in crafting the best and most suitable digital marketing plan to boost the prospects of your business in 2018.
When developing ore designing any website not much thought is given to the search engine optimisation (SEO) as it is seen as later task. In order to prep your website with a solid SEO you need to implement its elements right into the core of the website development. Web development is certainly a highly complex process ensuring all the desirable aspects are brought in the design and characteristics of the site as per the client’s aspiration.
Therefore businesses tend to overlook the implementation of the SEO attributes during the core development phase. Therefore businesses need expert help in implementing the best SEO practices as per the current trends which can only be done by an SEO agency.
SEO Agency ensures site is SEO ready
The major reason to opt for a SEO agency is that they ensure that site if SEO ready and friendly by following modern SEO practices and embedding right into the website development. Considering the SEO right during the initial web development helps in avoiding the SEO issues which usually crops in later phases. Hiring a SEO agency helps in eliminating these particular SEO issues for once and all.
- Presence of poor or no SEO architecture
- Poor or no onsite optimization
- Long page load speeds
- No ranking received for keywords
- Raking gained for brand named but not for the service/ product offerings
SEO Agency adds SEO in every phase of website development
Weaving SEO within the site architecture, development and web design is a very complex process in itself. SEO agency are adept at weaving SEO elements which eventually helps in ensuring that search engines are able to find the site with ease and simplicity. This eventually makes the new website SEO ready and search engine friendly right from the beginning which helps in achieving better ranks within the shortest time interval. A SEO agency carefully integrates the SEO attributes like below during different phases of web development.
- Website discovery and design phase: Keyword research is performed to get the correct keywords for the given business and identify such terms which will help in garnering more conversions and leads.
- Redefining URL structure: SEO experts offer URL structure recommendation in order to ensure links are craw able by the search engine spiders.
- Image Optimization: Images are needed to be optimized and it should possess a descriptive file name along with an Alt tag.
- Creation of .txt file: SEO experts will create a robots.txt file which simply gives instructions to the web robots which pages need to be crawled and which shouldn’t.
DigieGeeks is a reputed SEO agency which has worked with hundreds of clients the past to fetch better ranking and boost the website authority among the search engines organically. Our experts can help you in building a robust and reliable website with SEO friendly architecture right from the start.