Digital marketing offers great opportunity to take your brand to millions of target audience with a similar taste for your product without spending a huge sum on it. But finding success with the digital marketing efforts isn’t as easy as it appears and a number of times businesses fails to tap into the digital marketing trends. Here are some of the influential strategies which will help in empowering your digital marketing campaign in the right way.
- Do include social media strategy
Digital marketing campaign without the social media strategy isn’t going to help anyone. Almost all of the online audience is present on the social media channels with almost 90% of young adults followed by 35% seniors above the age of 65 can be found on the popular social media channels like Facebook, Twitter and others. Utilizing social media channels will only help in increasing the digital footprint and online reach of your brand thereby leading your digital marketing campaign towards the path of success.
- Make use of the Geotapped PPC Advertising Campaign
If you are utilizing the PPC campaign to display your ad right next to the user’s search results then make use of ‘geotagging‘ feature. When PPC ads are geotagged then it increases the likelihood of connecting with the local prospects easily. Nowadays digital marketers are bringing intuitively smart PPC campaigns which not just direct the user to the page which they like to but also offers informative and educational content to provide complete clarity. The use of geotagging with smart content helps in increasing the success rate of the PPC campaign.
- Give downloadable content
Simply stating that you have worked with industry leaders, has developed innovative solutions and revolutionary products aren’t enough to generate trust for your business. Start offering downloaded content on the website in the form of case studies, white papers and eBooks. It will also aid in answering all of their questions and will turn them into a customer or buyer in the long run. Downloadable content helps in educating the target audience about the brand, its products and services as well as the new innovation and development made by the same.
These tips will help you in empowering your digital marketing campaigns so you can get the best results for your business in the virtual world. DigieGeeks employs the latest, influential and robust strategies to bring optimum results for your digital marketing campaigns within your budget.
Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.
- Get rid of large images and media files
There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.
- Never put text into the images
Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.
- Simply get rid of the infinite scroll functionality
Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.
Digital marketing has become a major marketing avenue for the businesses to get their products and across the target audience within limited budgets. ROI or return-on-investment metrics are employed to assess the impact of the digital marketing activities. Most of the businesses fail to give due focus on the digital marketing ROI which results in spending more on the strategy while getting less in return.
Here are three smart ways employed by the top digital marketing agency to boost the digital marketing ROI.
- Let’s test your campaign for different scenarios
You can make use of simple calculator or even some sophisticated scenario planning tool in order to test the ROI levels for your upcoming campaign. For any digital marketer, their aim is to bring better results and it can only happen if they are ready for any kind of situation which might arise upon the launch. Testing different scenarios beforehand helps in coming up with different strategies or sending levels to give the much-needed boost to the ROI.
- Make sure your marketing tactics are measurable
To execute a digital marketing with complete success it is necessary to bring in such implement such controls which can be measured to evaluate the overall performance. Digital marketers should resort to setting up necessary controls in order to get a good marketing mix and spend as per the select areas audience footprint and interest rate and having as many as metric as possible in the total evaluation will help in shaping the digital marketing strategy in the possible fashion.
- Don’t forget to add marketing automation
There are innumerable digital channels available for you to take your marketing efforts to the next level. The right way to make efficient use of multiple digital channels is to employ marketing automation tools. Performing repetitive tasks, uploading multiple images and documents and managing varied email lists can become a tough task for you but marketing automation tools can help you here. These tools can help giving a boost to the ROI by ensuring your money is spent wisely on each platform as per the digital marketing strategy goals.
These three tips will help in enhancing your digital marketing strategy and it will make it for profitable than ever before. Digiegeeks is one of the best digital marketing company with a team of highly talented digital marketers who can help you reap benefits of the digital world even with small budgets.
You might have reaped huge benefits from your just concluded digital marketing strategy or may have failed to get the desired outcome. In 2017 our focus was mainly centred on the creation of the original content and to keep a tab on the shifting SEO norms which played a spoilsport a number of times. In 2018 the digital marketing services will be going through a massive revamp where the focus will shift on the user-centric content and better customer service. Our digital marketing experts offer some great tips to frame successful and beneficial digital marketing strategy in 2018.
Make your website resonate with the target audience
It is necessary for the digital marketers to strike a balance between the website tone and audience expectations. The choice of colours, messages, images and others should be such that it helps in delivering the right message to the target audience about the brand. Over the years it has been seen that visitors are more likely to be drawn to the websites through interactive, bold and stunning photos, videos and colour choices rather than the overall web site design. So find the right images, colours and videos which help your target audience in understanding your products and services in a single glance.
Focus on reaping benefits from a ‘micro moment’
In 2017 a new trend has emerged when it comes digital marketing and it is called ‘micro moment’. In this people get to see the perfect product or service pop up on their mobile screen without their need to actively search for it and they make the buying instantaneously. If you wish to give a boost to your sales and give a stiff competition to your competitors then then focus on creating micro moments in order to attract more shoppers and compel them to buy on impulse.
Keep a tab on the digital marketing trends
As you go through making the perfect digital marketing plan for your product or service make sure you include the titbits taken from the current digital marketing trends. You aren’t alone in the digital arena trying to woo customers to buy whatever you’re offering. Have a look at your competitor strategy and check the current trend in your category and follow it reap benefits. Make sure your marketing plan makes it easy and simple for the users to interact with your business in order to give a boost to your sales and revenues in 2018.
Digiegeeks is a reputable digital marketing company which can help in crafting the best and most suitable digital marketing plan to boost the prospects of your business in 2018.
When developing ore designing any website not much thought is given to the search engine optimisation (SEO) as it is seen as later task. In order to prep your website with a solid SEO you need to implement its elements right into the core of the website development. Web development is certainly a highly complex process ensuring all the desirable aspects are brought in the design and characteristics of the site as per the client’s aspiration.
Therefore businesses tend to overlook the implementation of the SEO attributes during the core development phase. Therefore businesses need expert help in implementing the best SEO practices as per the current trends which can only be done by an SEO agency.
SEO Agency ensures site is SEO ready
The major reason to opt for a SEO agency is that they ensure that site if SEO ready and friendly by following modern SEO practices and embedding right into the website development. Considering the SEO right during the initial web development helps in avoiding the SEO issues which usually crops in later phases. Hiring a SEO agency helps in eliminating these particular SEO issues for once and all.
- Presence of poor or no SEO architecture
- Poor or no onsite optimization
- Long page load speeds
- No ranking received for keywords
- Raking gained for brand named but not for the service/ product offerings
SEO Agency adds SEO in every phase of website development
Weaving SEO within the site architecture, development and web design is a very complex process in itself. SEO agency are adept at weaving SEO elements which eventually helps in ensuring that search engines are able to find the site with ease and simplicity. This eventually makes the new website SEO ready and search engine friendly right from the beginning which helps in achieving better ranks within the shortest time interval. A SEO agency carefully integrates the SEO attributes like below during different phases of web development.
- Website discovery and design phase: Keyword research is performed to get the correct keywords for the given business and identify such terms which will help in garnering more conversions and leads.
- Redefining URL structure: SEO experts offer URL structure recommendation in order to ensure links are craw able by the search engine spiders.
- Image Optimization: Images are needed to be optimized and it should possess a descriptive file name along with an Alt tag.
- Creation of .txt file: SEO experts will create a robots.txt file which simply gives instructions to the web robots which pages need to be crawled and which shouldn’t.
DigieGeeks is a reputed SEO agency which has worked with hundreds of clients the past to fetch better ranking and boost the website authority among the search engines organically. Our experts can help you in building a robust and reliable website with SEO friendly architecture right from the start.
Digital Marketing in 2017 is simply war zone for the marketers as consumers are widespread and every other firm is doing everything in their power to get their attention. The immense penetration of internet and wide adoption of the smartphone has simply ensured that the target audience can be anywhere at any time. The interaction of the consumers with brands in online world isn’t simply limited to the website rather it also happens to the apps, social media platforms and emails.
For digital marketing agency and digital marketer finding more than one means to get one-on-one interaction with the target audience has become a tough task but not an impossible. DigieGeeks digital marketers put forward top 3 ways to improve your digital marketing in an influential manner.
Set the stage for long-term value
Most of the young digital marketer opt for short term victories which are quite tempting but doesn’t help much in the long run. Therefore digital marketers should always focus on making such strategy decisions which offers long-term value. Secondly before launching any campaign or allocating resources for it, make sure due diligence has been performed to judge whether it will pay off in the long run or not. Top digital marketing companies spend their time in understanding which trends ought to be implemented for the brand to reap benefits from it in the long term.
Create the ultimate buying journey
With time it becomes easier for the marketers to understand their target audience which brings the opportunity to refine process and create one of a kind ultimate buying journey. Marketers already know what kind of content well with target audience and it can be built more strategically to derive maximum returns.
For example if target audience comes to a particular brand website through the social media channel then giving a push to social campaigns along with a quality landing page will help boosting the conversion rate to a whole new extent. By following this router digital marketers are effectively enhancing their buying journey of their consumer audience.
Conversion matters not the leads
A popular and winning digital marketing strategy is the one which focuses on the conversion rather the leads. It is necessary for the digital marketers to study the metric data in order to understand where their potential customers are present and how they can be targeted in the perfect fashion. Studying the ,metrics will help in narrowing the search for the right kind of audience to target in order to turn them leads and further into successful conversions.
Technologies are ever evolving nature and with each successive year new technologies make their way in digital marketing which feels like revolutionizing the whole segment altogether. For a successful digital marketing agency it is necessary to keep it acquainted with these new technologies and develop new marketing strategies which help in talking the businesses forward. Our digital marketing experts have rounded up three technologies which has the potential this arena completely in upcoming days:
Facebook Messenger and Chabot
Facebook owns the two widely-used messaging platforms in the world namely WhatsApp and Messenger. Now it is actively looking at the opportunity of using chatbots in the Facebook Messenger with a better effect. Chatbots were introduced way back in early 2000’s in order to messages smartly and response more sensibly in highly complex situations. Finance is already making use of the robotic helper in order to come up with new age advertising and advise their customers. Facebook Messenger is more likely to make use of the chatbots in future to allow companies to connect with their target audience and provide more insightful response without human intervention.
IBM’s Watson and Deep Machine Learning
Most of the businesses and tech firms have started to make use of the deep machine learning in variety of areas ranging from the manufacturing, studies, patents, data in order to derive insights which can help in cutting down costs and make business more efficient. Even IBM has started offering its super computer to be utilized by other firms in order to enhance its potential and at the same help other business in getting complex data analysed within the shortest amount of time. It is very likely that deep machine learning will find its way in the social media platform in order to understand user’s behaviour and to bring more curated and personalised experience on the social media.
Amazon Alexa and Google Home
We might be living in the future without even knowing it. Amazon Alexa and Google Home are essentially voice assistants which allow millions of users to perform a wide range of tasks through simple voice controlled functions. As more and more people become familiar with it and their common as well as complex applications will be enhanced and expanded for user’s benefit. Amazon has already sold over 10 million Alexa devices which work with search engine to aid users in buying or shopping without touching the smartphone and PC. It is highly likely that the social media platform will open their apps for integration on the Alexa for better user experience in future.
Facebook messenger application will turn digital marketing campaign more personal experience, IBM Watch and Deep machine learning will help in making informed decisions while voice assistant will simply change the way we shop all the way. This is the just the beginning as we explore more new exciting more new ways of transforming the digital marketing services will become clear to us.
The last quarter of the year is here wherein businesses go for the kill in order to woo customer during the holiday season. This happens to be the prime time to revaluate your SEO strategy and examine new ways to improve and enhance the potential of the SEO efforts in the right direction. Website development company and SEO experts employs some of these tips to boost their SEO efforts and reap benefits for their clients or firms during this period.
Make the switch to HTTP/2
Search engines have always given preference to the page speed and relevant content. Websites has been running on the HTTP/1.1 since 1999 and shifting to the HHTP/2 is a major shift for the websites. This helps in dramatically improving the page speed which eventually improves the chances of being favoured by the search engines and being featured in the search engine page results more often.
Generate quality backlinks
When giving the rank to the websites search engines gives a huge emphasis on the build-up of quality backlinks. Earlier having huge quantity mattered for the search engine while looking at the backlinks but now it focuses on reliable and optimum links. Now search engines are smart enough to distinguish between the reliable links and somewhat questionable links which don’t serve the purpose. Therefore it is essential to create backlinks for the websites coming from the high-quality source sin order to get better search rankings.
Streamline your content into library
Earlier search engines rewarded websites for the content frequency and relevancy but now things are different. Search engines favours those website which have wide amount relevant, highly researched and organized content offering value to the searchers. Therefore invest in building content library on your website in order to provide content in organized fashion.
Focus on the basics
Google has always stressed that it wants to bring the best and most relevant content to the users in its search results. Websites should strive towards focusing on the basics of the SEO rather than getting themselves embroiled in the algorithms and consumer behaviour. Make sure your website have the right content which people are looking for and fuse it with necessary keywords, use alt tags and perform some bookmarking and let search engine take care of the rest.
These tips will help in giving right direction to your SEO strategy to get better ranks during last holiday season of 2017. DigieGeeks is an esteemed SEO service provider which can help your business in getting and maintain better rank in the search engine ranking with use of highly efficient and influential strategies.
Businesses need to keep an active eye on their competitors to remain ahead of the competition. Same is applicable in the digital arena where monitoring of competitor campaigns becomes more vital than ever before. Hiring a digital marketing company is the best answer to get paid professionals on the competitor campaigns lookout but over the years a number of tools has emerged which can help I getting the same desired results. Digiegeeks professionals has listed three of the best online tools which can aid you in keeping a close eye on your competitor digital marketing campaigns with ease and simplicity.
You must have heard about this simple and smart social media publishing tool which allows users to track and monitor multiple accounts from varies in-platform apps. Hootsuite is preferred by the digital marketing agency all-round the globe for the managing different social portfolios at a single place. It offers features like post scheduling along with the advanced analytics which helps digital marketer in taking the critical decisions.
SEM Rush is a great analytical reporting tool which helps I covering all the aspects of the digital marketing performance of any brand. By setting up a free you will be able to see how your competitors rank in the digital word, what kind of traffic their chosen keywords are making and you can even see the performance of the video campaigns of your rivals.
Google Alerts and Facebook ‘Pages to Watch’
Google Alerts is simple tool for monitoring almost anything on the internet. You are simply required to set up the alerts based on specific industry though using the keywords. Google Alerts will starts sending our emails to you whenever it finds mention of those particular keywords on the internet. This will keep you in loop if your competitor makes any change in his digital marketing strategy in order to get an edge over the competition.
Having a Facebook Page has become a must have thing for any brand or business. In the Page Insights you will a section called Pages To Watch. You are simply required to type in the name of the business, select the business page from the list and start monitoring its activities. It will showcase the competitor’s growth, the engagement level, posts frequency and top posts of the week. You can create a whole list of competitor to watch on the Facebook and a keep a close tab on their progress.
Now make use of these marvellous tools and get an edge over your competitors in the digital world.
We live in an era where smartphone rules and people have developed a ‘mobile-first’ attitude when it comes to consuming content both online and offline. People are more comfortable in using smartphone and tablets to browse internet, socialize online, share, download and enjoy content on the go. Use of laptops, netbooks and age old PC has become very much limited and this has been made possible with the websites accepting the responsible design language in their development.
Nowadays almost every website is responsive in some way as it allows their content to be seen and utilized by the users to a better extent irrespective the size of their device. Even it has become a standard feature in all the websites which helps the SEO in the long run. Here are top 4 ways in which websites reap SEO benefits by opting for a mobile responsive design.
Reduction in bounce rate
Bounce rate implies how quickly user leaves your website upcoming coming to it. Using the responsive web design website is able to engage and interact with all the users regardless of user’s preferred device screen size. Search engine like Google pays a lot of attention on the entry and exit points of website. If visitors stays on your website for very short duration then Google will feel that the content present on your site is irrelevant to user’s needs. A good SEO provider will not focus on providing better content relevant to your business but it will also suggest requisite changes to be implemented on the website.
Sometimes having a bad design layout also makes it difficult for the users to go through the content and they decide to leave the site. So go for a responsive website design which not just showcases the content in the user friendly manner but keeps them engaged to spend quality time on the website.
Enhance your site usability
A website which allows navigate around easily is more likely to get the visitor invested for longer time. Responsive web design implementation of any website aids user in reading, navigating and browsing through the pages extremely easily. This ultimately results in an enhanced user experience and greater site usability along with higher user duration on the site in question. From the SEO perspective it should be noted that Google recognizes ‘time on page’ as great indicator for a website core value. Such a site usually gets rewarded by the search engine by getting a better search engine ranking.
Digiegeeks as one of the best of the web development company ensures that its SEO experts and professionals are updated with latest trends in the world of web. Our SEO experts and web designers works in unison to run a refined SEO strategy for your website.