Few things to consider before hitting pause button on your PPC campaign

Most of the businesses tend to pause their PPC campaign within a short while by facing lower returns. The reason can vary from the presence of holidays, poor product availability to inability to fulfil the demand of the responders. It has been found that in most cases businesses weren’t ready to deal with the surge of demands coming from the new customer or they chose the highly competitive metrics to bid for which means lower returns. Our PPC experts put forward some of the things to consider before you decide upon hitting the pause button on your PPC campaign.

  1. Be ready for the slow ramp up
  2. When you a pause a campaign it directly its overall performance but no effect is implied upon the adgroup, keyword or the campaign as a whole. Running a successful PPC campaign requires a complete deployment of the strategy without any altercations or pausing in between. But if you pause a campaign then it isn’t feasible to get right back into the groove without seeing a massive shift in the performance of the PPC campaign. The popular paid search platforms namely Adwords and Bing makes use of a highly complex algorithm in order to offer the best ads for the target searches and with time the cost associated with might go up or down depending on the popularity of the keywords.

  3. Plan for the distant future
  4. Pausing PPC campaigns in between isn’t advisable but be prepared for anything during the campaign by having a distant plan. Most of the businesses tend to do a lot thing while pushing their digital marketing effort like launching the blog, releasing a new product, finalizing the sales channel and plan and other. A minor mishap or judgmental mistake in any field will leave the PPC campaign in the lurch. Therefore a business has to be ready for anything which can adversely impact the PPC campaign and reduce its effectiveness.

  5. Make use of the automated rules to schedule the pausing smartly
  6. When you Adwords or any other PPC platforms then it is worth noting that they offer wide range of tools which makes running PPC campaigns a simple and smart exercise. They allow users to automate almost everything related to the PPC campaign. Setting up complex rules and triggers can go a long way in making the predetermined changes to any aspect of the PPC campaigns from the ad sets to the keywords.

Top 3 facts you need to know to boost your PPC strategies in 2018

‘Search’ has become the potent and essential for every digital marketer in this digital age. Modern day ecommerce solutions and online sale of the services are being driven by the mere search results backed with keywords and nothing else. Therefore it has become essential have the right PPC strategy in play to get the benefit of the search landscape. However things have changes drastically in the past couple of years and the search landscape has evolved extensively wherein digital marketers are required to dive in order to come up with better PPC strategy.

A number of digital marketing company has started coming up with reformed and more influential PPC services through evaluating the facts associated with it. Here are some of the facts which emerged from the extensive study of the PPC strategies employed in last couple of years.

  1. People don’t search for specific brands

  2. It should be noted that people doesn’t specifically search for any given brand rather they tends to search for things related to their basic life necessities. The search pertaining to the product and services only amounts to 19% of the total searches conducted every day. Therefore make sure your PPC strategy takes into the account the common words or phrases which are used by the searchers while looking for product or service.

  3. People are curious therefore they search

  4. A new research has also shown a secret trait among the consumers or searchers which is simply fuelled by the curiosity. When it comes to automotive category more searches are made by the females than males and vice versa when it comes to skincare segment. This clearly indicates that whoever is actively searching any product online doesn’t end up being a target customer. Therefore while framing PPC strategy, choose your target audience wisely based on the study metrics.

  5. Mobile reigns supreme now

  6. Now more searches are happening from the mobile devices than the PC. Consumers tend to mobile more often due to its availability while PC is mainly used for its view ability and across the different categories mobile based searches leads by more than 50 per cent. Gone were the days when people used to search mainly on the first while looking for the information but nowadays almost 90 per cent of the users are going beyond the first search page and 80 per cent of consumers use more than one search engine.

At Digiegeeks our PPC services are inclined towards deriving insight from the search metrics and incorporating it in their PPC strategy for better results.

3 Smart tools to keep an eye on competitor’s digital marketing campaigns

Businesses need to keep an active eye on their competitors to remain ahead of the competition. Same is applicable in the digital arena where monitoring of competitor campaigns becomes more vital than ever before. Hiring a digital marketing company is the best answer to get paid professionals on the competitor campaigns lookout but over the years a number of tools has emerged which can help I getting the same desired results. Digiegeeks professionals has listed three of the best online tools which can aid you in keeping a close eye on your competitor digital marketing campaigns with ease and simplicity.

Hootsuite

You must have heard about this simple and smart social media publishing tool which allows users to track and monitor multiple accounts from varies in-platform apps. Hootsuite is preferred by the digital marketing agency all-round the globe for the managing different social portfolios at a single place. It offers features like post scheduling along with the advanced analytics which helps digital marketer in taking the critical decisions.

SEM Rush

SEM Rush is a great analytical reporting tool which helps I covering all the aspects of the digital marketing performance of any brand. By setting up a free you will be able to see how your competitors rank in the digital word, what kind of traffic their chosen keywords are making and you can even see the performance of the video campaigns of your rivals.

Google Alerts and Facebook ‘Pages to Watch’

Google Alerts is simple tool for monitoring almost anything on the internet. You are simply required to set up the alerts based on specific industry though using the keywords. Google Alerts will starts sending our emails to you whenever it finds mention of those particular keywords on the internet. This will keep you in loop if your competitor makes any change in his digital marketing strategy in order to get an edge over the competition.
Having a Facebook Page has become a must have thing for any brand or business. In the Page Insights you will a section called Pages To Watch. You are simply required to type in the name of the business, select the business page from the list and start monitoring its activities. It will showcase the competitor’s growth, the engagement level, posts frequency and top posts of the week. You can create a whole list of competitor to watch on the Facebook and a keep a close tab on their progress.
Now make use of these marvellous tools and get an edge over your competitors in the digital world.

The components of a Pay Per Click campaign

This is the age of the Word Wide Web, which is governing almost every aspect of life including business, market and shopping. As a result, more and more organisations are trying to exploit the internet to promote their business, brand and products or services. One of the best ways of such promotion is PPC or pay per click advertising. Hence, more businesses are investing in PPC, building a PPC strategy and implementing it as well.

Our take on the topic

At DigieGeeks, a web design and development company, we have been providing pay per click advertising services for a long time. Due to that, we have gained enough experience and expertise to understand and answer the queries you may have regarding this topic. To make the topic simpler to comprehend, our team of experts has compiled a list highlighting and explaining the components of a PPC strategy. The points you need to know are:

The keywords

This set of words or phrases are like anchors which increase the value of content by making it conveniently identifiable by the search engine and cite whenever a relevant search is made. There are multiple tools to identify possible keywords most relevant to a business. Identifying and compiling a list of the right keywords is one of the most important parts of a PPC strategy.

The account structure

Despite handling all the other components perfectly, if you fail to configure the PPC account properly, the whole campaign can be nullified. So, you need to be careful about account set up and ensure the best use of campaigns and ad groups relevant to the business.

The advertise copy

To create an effective text ad copy for the PPC campaign generating clicks and resulting in conversions, you need to be careful about features like messaging, offer and display URL. The tools are all there, you just need to know about and use them right.

The landing page

An effective landing page can work miracles for a pay per click advertising campaign and one of the most crucial element of the page is ‘scent’ or theme. If the theme of PPC text ads does not reach the landing page, they will prove to be ineffective. So, you need to target each ad to a specific landing page.

The bid strategies

After dealing with the above-mentioned points, you need determine the overall bid strategy. Your decision of manually managing the campaign or choosing the automated bid software will have an important role in the success of the PPC strategy.

The testing

Testing each of the components one at a time will give a clear idea about the effectiveness and success of the PPC strategy and help making beneficial decisions. So, it can be concluded that, knowing about the components of a pay per click advertising campaign will help your business and its advertising attempts.