3 Important things to consider before adding social media button on your website

A business without a website is simply an unthinkable proposition nowadays. There are more than 3 billion active internet users in the world and having a website will help in taking your business to them. Secondly simply creating a website isn’t enough. You must have a strategy in place which can bring consistent web traffic to your website to bring in new prospective customers and clients to propel the sales and revenue. Utilizing social media marketing will certainly be a masterstroke for your business as you can redirect the visitors to your website right from the social media platforms.
If you are thinking about marketing your website then going without social media wouldn’t help much either. The best way to generate a commendable social media presence is to add social media buttons to your site. Here are 3 important things that you should consider before adding a social media button to your website.

  1. Add buttons of few selected social media platforms only
  2. If you are adding social media button on your website as a part of social media marketing then it isn’t necessary to include every one of them. Only choose those social platforms where you have robust and active online presence or where you wish to concentrate your efforts in the upcoming days. Every social platform isn’t suited to your business needs and even your target audience is present on it. For example, if your product is targeted around “mom” then having a Snapchat wouldn’t be a sensible choice.

  3. Choose carefully between the social media button and widget
  4. There is a distinctive difference between the social media button and the widget. A button allows users to reach to their social media profile or fan page right from the website. But widget allows users to simply follow the social media page right from the website without even leaving it. With widget visitor will remain on your website but with button they will leave the website to check your social media page. If you wish to increase the online interaction then opt for the button otherwise use the widget as it will keep your visitor glued to the website. You also get a chance to include different like and share buttons on your website in the blog section in order to enhance their reach and visibility.

  5. Do display the social feeds
  6. Having a social feed on the website is a cool and smart idea. This will keep the user updated about the performance and working of the company in the social arena. It also plays a vital role in driving the interest of the users and it also does help in increasing the count of the new followers on the website apart from the social media platforms or pages.

    DigieGeeks offers robust social media marketing and digital marketing services which can help you to boost your business even within a tight budget.

How to re-energize your social media marketing strategy?

Social media marketing isn’t just a phenomenon rather it has become a reality but everyone can’t achieve success on it. To achieve success on social you need to have well thought out plan which aids in engaging with the audience and converting them into paying customers. Therefore your research about the audience and target market should be through before you go ahead with launching the marketing campaign on the social media.

If you are failing to get better results out of your digital marketing efforts then here are some of the tips which can help in re-energizing your social media marketing strategy straight on.

  1. Start a Blog
  2. A blog is simply the best platform to put forward your thoughts and explain how your product or service can help in solving the problems faced by the users in an interactive and educational fashion rather than appearing overly pushy on the sales. Don’t ever forget to include the social sharing buttons with your content and encourage your audience to share it on the social media so it expands the reach of your blog and brad as a whole.

  3. Learn some simple photo editing tools
  4. Images play a vital role in the social media marketing to popularize your product or service. It is worth pointing out that content with images tends to get 94% more views than others. In order to create high-quality promotional images, it isn’t necessary to hire a professional graphic design which would certainly be a better choice but we have a number of simple and easy to use photo-editing tools and websites. These include sites like BeFunky, Pic Monkey and Canva which can help in getting a lot of professional editing done with just a few simple clicks.

  5. Make use of infographics
  6. Everyone loves infographics as it helps in explaining the information clearly, quickly and concisely. You can add your businesses watermark for attribution purposes and in this way it will allow your brand to gain more exposes in the online world. Infographics can easily be shared among the user which helps in increasing the engagement and reach of your brand to another level. A number of digital marketing company gives due focus on the creation of the infographic as it helps in impressing the audience that the brand in-depth knowledge of its fields.

Top 3 technologies with potential to change digital marketing

Technologies are ever evolving nature and with each successive year new technologies make their way in digital marketing which feels like revolutionizing the whole segment altogether. For a successful digital marketing agency it is necessary to keep it acquainted with these new technologies and develop new marketing strategies which help in talking the businesses forward. Our digital marketing experts have rounded up three technologies which has the potential this arena completely in upcoming days:

  1. Facebook Messenger and Chabot

  2. Facebook owns the two widely-used messaging platforms in the world namely WhatsApp and Messenger. Now it is actively looking at the opportunity of using chatbots in the Facebook Messenger with a better effect. Chatbots were introduced way back in early 2000’s in order to messages smartly and response more sensibly in highly complex situations. Finance is already making use of the robotic helper in order to come up with new age advertising and advise their customers. Facebook Messenger is more likely to make use of the chatbots in future to allow companies to connect with their target audience and provide more insightful response without human intervention.

  3. IBM’s Watson and Deep Machine Learning

  4. Most of the businesses and tech firms have started to make use of the deep machine learning in variety of areas ranging from the manufacturing, studies, patents, data in order to derive insights which can help in cutting down costs and make business more efficient. Even IBM has started offering its super computer to be utilized by other firms in order to enhance its potential and at the same help other business in getting complex data analysed within the shortest amount of time. It is very likely that deep machine learning will find its way in the social media platform in order to understand user’s behaviour and to bring more curated and personalised experience on the social media.

  5. Amazon Alexa and Google Home

  6. We might be living in the future without even knowing it. Amazon Alexa and Google Home are essentially voice assistants which allow millions of users to perform a wide range of tasks through simple voice controlled functions. As more and more people become familiar with it and their common as well as complex applications will be enhanced and expanded for user’s benefit. Amazon has already sold over 10 million Alexa devices which work with search engine to aid users in buying or shopping without touching the smartphone and PC. It is highly likely that the social media platform will open their apps for integration on the Alexa for better user experience in future.
    Facebook messenger application will turn digital marketing campaign more personal experience, IBM Watch and Deep machine learning will help in making informed decisions while voice assistant will simply change the way we shop all the way. This is the just the beginning as we explore more new exciting more new ways of transforming the digital marketing services will become clear to us.

4 tips to boost the SEO results

The last quarter of the year is here wherein businesses go for the kill in order to woo customer during the holiday season. This happens to be the prime time to revaluate your SEO strategy and examine new ways to improve and enhance the potential of the SEO efforts in the right direction. Website development company and SEO experts employs some of these tips to boost their SEO efforts and reap benefits for their clients or firms during this period.

Make the switch to HTTP/2

Search engines have always given preference to the page speed and relevant content. Websites has been running on the HTTP/1.1 since 1999 and shifting to the HHTP/2 is a major shift for the websites. This helps in dramatically improving the page speed which eventually improves the chances of being favoured by the search engines and being featured in the search engine page results more often.

Generate quality backlinks

When giving the rank to the websites search engines gives a huge emphasis on the build-up of quality backlinks. Earlier having huge quantity mattered for the search engine while looking at the backlinks but now it focuses on reliable and optimum links. Now search engines are smart enough to distinguish between the reliable links and somewhat questionable links which don’t serve the purpose. Therefore it is essential to create backlinks for the websites coming from the high-quality source sin order to get better search rankings.

Streamline your content into library

Earlier search engines rewarded websites for the content frequency and relevancy but now things are different. Search engines favours those website which have wide amount relevant, highly researched and organized content offering value to the searchers. Therefore invest in building content library on your website in order to provide content in organized fashion.

Focus on the basics

Google has always stressed that it wants to bring the best and most relevant content to the users in its search results. Websites should strive towards focusing on the basics of the SEO rather than getting themselves embroiled in the algorithms and consumer behaviour. Make sure your website have the right content which people are looking for and fuse it with necessary keywords, use alt tags and perform some bookmarking and let search engine take care of the rest.
These tips will help in giving right direction to your SEO strategy to get better ranks during last holiday season of 2017. DigieGeeks is an esteemed SEO service provider which can help your business in getting and maintain better rank in the search engine ranking with use of highly efficient and influential strategies.

3 really smart ways to dominate social media

Social media marketing is seen as a time consuming affair by most of the companies. This marketing field is relatively new which emerged upon the success of the social networks and its influence upon the users. Most of the businesses are actively trying to build an active presence on multiple social networks in order to broaden their target audience reach. Managing multiple accounts, researching for content, building content- textual, graphical and multi-media based, performing competitor analysis and keeping a tab on trending topics isn’t easy to manage on your own and you will need a professional digital marketing company for it. But Digiegeeks offers you seven really smart ways to help you dominate the social media quickly.

  1. Know your platforms

  2. There are more than 2 billion active social media users on global scale therefore understanding which platform should be utilized for your business or brand is necessary. It is advisable to focus your time and effort on Facebook, Twitter, LinkedIn only if your business isn’t visually focused, if visually focused then give priority to Instagram along with the others. So understand which platform you should be utilizing for your brand and business from the top 20 social networks.

  3. Manage your social media accounts efficiently

  4. It isn’t feasible to go through every new brand mention, direct messages and queries present on all the social media channels. If one goes around into reading and offering response to every one of them it will result in wasting a large amount of time. There are a number of tools available which can allow you to manage multiple accounts across the social networks at a single place. One such tool is Hootsuite which will provide a single view of all the social platforms like Facebook, Instagram, LinkedIn, Twitter and others. This will make it easier to get notification from all and provide quick updates at the same time.

  5. Swiftly create your content and share updates across the social platforms

  6. Compiling content to share at later stage is a very time consuming task when you have multiple social media platforms to take care of. This doesn’t mean that you will in developing your own content for every post rather you can also indulge in sharing other content which remains consistent with your brand or business.
    You can make use of Feedly or Hubspot to quickly get through hundreds of popular content and make use of them in your posts to keep the target audience engaged on your portal. So simply compile list of content to be updated and shared later on all at once and make use of Hootsuite tool to update all the social media accounts with ease and simplicity.
    Now you know the best ways to choose the right social media channels, best tool to manage multiple social media accounts and right manner to compile content quickly. Make use of these tips to enhance your social media marketing strategy.

5 Points to showcase that Social Media Optimisation is the need of the hour

Social Media Optimization (SMO) is a relatively new phenomenon which is not utilized to its full potential by the business at the moment. In recent years it has been seen that Social Media Optimization helps in bridging the gap between the online presence and brand visibility to a whole new extent. Some even term that a persistent and well organised SMO strategy can help in strengthening the search engine optimization (SEO). A proper digital marketing agency can help you in framing a SMO strategy which reflects your business needs and requirements.
SMO effectively concentrates on the management of the social media websites, video sites or channels, social communities, media channels, blogging sites and RSS feed in a unified fashion to bring uniform brand positioning. Here are the 5 points which carefully showcases that Social Media Optimisation (SMO) is the need of the hour.

  1. Cement a strong web presence

  2. With right and effective utilization of the social media channels and platforms any brand or business can establish its authority in the online arena. A sound and focused social media optimization (SMO) is introduce the business to the target audience in the social networks which eventually goes a long way into improving brand visibility and recall.

  3. Widen Your Reach

  4. SMO helps in widening the reach of the audience for any brand and business. Website is still a necessity to run business online but having a solid presence on the social media platform allows business to widen their reach, enhance the interactions with the brand and give a boost to the conversions levels. It also helps in making brand more accessible to the target audience as they can browse the content through mobile, desktop or tablet from anywhere in the world at any time with more flexibility than a website.

  5. Boost the traffic

  6. You can give a boost to your website and enhance the reach to the customers on global scale with right SMO strategy. The investment required for driving more traffic to the websites which actually converts into customers is quitter cheaper when compared against the pay per click.

  7. Improve search engine ranking

  8. Every business is employing hundreds and thousands of dollars in finding the right keywords associated with their business and to boost their website overall rank. It has been found that nowadays search engines actively acquires data from the social media channels namely Google +, Facebook, Twitter and lists them in the search results. As stated earlier correct and right use of the SMO can help in boosting the overall ranking of the website by featuring it search engine results page (SERPs) frequently.

Understanding social media optimisation and its importance

Since the last few years, SMO or social media optimisation, which is the process of using social media for creating better publicity for a brand of business, has been gaining more importance by the day. With the growing number of people using various social media platforms, SMO has become the cornerstone of digital marketing and its success.

Some information about us

At DigieGeeks, a web design and development company, we have been providing social media optimisation services for a long time. Hence, we have both the experience and expertise to understand the questions you may have, provide answer to them and also offer the most suitable services. The goal of the service is quite simple, creating interesting content and then spread is across different social media platforms and channels to boost awareness of a brand or business. The content to be created can be high-quality and interesting text posts, eye-catching videos or images, well-crafted pieces including both text and image and such. The aim is to make this content popular, so that, it spreads and attract attention.

Gaining a fair idea

If you are about to hire social media optimisation services for the betterment of the business, then gaining a clear idea about the subject will be required. To that end, our team of experts has compiled this list highlighting and explaining the importance of SMO in today’s market. The points you need to remember are:

Ensuring a strong web presence

By opting for social media optimisation you will gain and ensure a string web presence for your business. Establishing such authority for your brand is indeed beneficial as it positively influences people and creates brand loyalty by improving visibility and recall.

Increasing the reach

Social media platforms are reaching more people every day and by using the same channels, your business will also be able to do the same. Moreover, due to technological advancements and better search parameters, finding and reaching the niche audience has also become easy. by investing in SMO, you can exploit that factor as well.

Bringing more traffic and generating leads

With the help of social media platforms, you can reach the global audience, which works wonders for bringing more traffic to your website. The best part is, in most of the cases, you don’t need to spend any additional amount for this facility. The same method can be successfully used for lead generation and conversions, helping the business further.

Improving search engine ranking

By syncing your social media optimisation efforts with search engine optimization and marketing, you will have the chance of improving the search engine ranking of your business. As the search engines are considering the data acquired from social media, putting effort in SMO will help you in other areas as well.
Therefore, after knowing about these points, investing in social media optimisation and hiring social media optimisation services will prove to be quite beneficial for your business.

How to make the most of social media optimisation in 2017?

SMO or social media optimisation is the process that increases awareness about a product or service, brand or organisation through a number of social media platforms and communities to create viral publicity. In this age, when trending in social media has become one of the best ways of attracting people and gaining visibility, it is crucial to make the most of this particular process for the benefit of your business.

Our take on the subject

At DigieGeeks, a web design and development company, we have been providing social media optimization services for a long time. Hence, we have gained both the experience and expertise on the subject. Additionally, we have a team of experts who have compiled this list pointing out and explaining the ways of making the most of the social media.

The points you need remember are:

  • Integrating social media into website: If your business has a website or is about to get a website, then it is crucial to integrate social sharing tools in the said site. Including direct web links between your social media accounts and the website and adding social media sharing buttons are required too. They will help your business to rank better, because the created links will be considered higher quality links due to the higher web authority of social sites.
  • Being consistence is vital: One of the most important points in social media optimisation is consistency which means regular sharing and presence in social media. It will create a professionally cohesive experience.
  • Taking advantage of messaging: Most of the social media platforms now have direct messaging options which used strategically can become one of the best ways of having a better relationship with the customers. Active interaction is always better than just posting and sharing. It will help your social media optimization efforts better.
  • Experimenting with new social media features: Every social media platform is introducing newer, more convenient and interesting features at regular intervals. These features are designed to help the social media marketing process considerably. Hence, for better results, you should be experimenting with these new features.
  • Aligning SEO keywords with social media: For better SMO results, you need to concentrate on the optimization part where keywords have a huge role to play. So, using keywords in your posts and structuring keywords and phrases in a natural way on the social media profiles will be the winning combination. Using paid content will prove to be beneficial too.
  • Being active regularly matters: To make the most of social media, you need to be active on a regular basis and this depends on the frequency with which posts are being made.

According to the present trend and statistics, more than 81% of businesses are investing in and using social media for marketing purposes. Therefore, you need to be prepared and informed enough to make the most of social media optimization.

How Search Engine Optimization helps your website’s visibility?

Search engine optimization is the process that influence and manage the ranking of a website as it appears in the organic search results on a search engine. Like many other areas of life, appearing at the top or amongst the top results here, pays off with increased traffic and additional benefits. Businesses all over the world are trying to get that coveted spot and due to the sheer number of websites, competition is pretty steep.

Our assistance for better business

At DigieGeeks, we have been providing SEO services for more than a decade. We have some of the most skilled and capable professionals with us. They understand the various questions and doubts you may have before making any decision. Hence, they have compiled this list to help you understand how SEO can boost the visibility of a website.

Through keyword reach content

When searches are being made on a topic, certain phrases and words are used. To make content relevant to search parameters, such phrases and words are included in the content and they are known as keywords. Search engines use a tool known as spider which is the software that crawl websites in a methodical manner to identify the key phrases and determine the relevance of the content on the basis of searches made. Using keywords and phrases strategically increases the relevance of the content, helps the search engine optimization process and brings more visibility to the website.

Through linking

Based on inbound and outbound links, your website gets PageRank, which is a number awarded to a site. This number helps the search engine to determine how reliable a website is. This linking process is a beneficial one where “link juice” or facilities do carry forward. So, if your website is linked with another website with higher PageRank, it will be quite beneficial for your site and search engine optimization efforts. Inbound links cannot be fully controlled, but outbound links can be. Hence, carefully handling the linking process is the smart thing to do.

Keeping things fresh

The frequency of search engine spider crawling a website, is determined by the frequency of content being changed. So, you need to have a clear strategy and schedule about changing the content. This will help the search engine optimization efforts considerably.

Being up-to-date

Search parameters, algorithms and other deciding factors keep on changing quite frequently. Hence, for effective search engine optimization planning, remaining up-to-date is crucial.

These are the ways in which Search Engine Optimization helps your website’s visibility and subsequent profit earning.

Why user intent is integral to SEO?

Search Engine Optimization or SEO is the process that helps your business gets more visibility and traffic. When the very concept was introduced, search engines (the platform where people search for information and digital representation of your business is housed) used to be robotic, mathematical and mechanical.

Present scenario and us

Today, search engines are powered by algorithms which are more focused on finding the intention of the user and providing information accordingly. Therefore user intent has become the key behind creating relevant content and boosting SEO campaigns. As a reliable and reputed company offering SEO services for more than a decade, we at DigieGeeks, design our search engine optimization efforts keeping this development in mind.

Delving a little deeper

Our experts have created this list elaborating and simplifying the concept. User intent is basically the goal with which a user starts his/her search. So, before you create the content and the SEO strategy, it will be crucial to take that intention into consideration.

Different kinds of user intent

Someone’s intent while they are searching online is a simple enough concept, but it can have different forms. To strike the right chord with the user, you need to keep these differences in mind. There are three types of user intent.

  • Transactional – when the user wants to buy
  • Navigational – when the user looking for a specific page, resource or website
  • Informational – when the user is looking for information on any particular topic

Your content should keep these differences in mind and depend on the keywords people are using for the searches. Finding and focusing on these keywords is integral to search engine optimization.

Finding whether the existing content is compatible or not

To find out if the existing content takes user intent into consideration and fulfills the requirement of the users, looking at the top performing keywords will be enough. If the content is compatible, yet not being searched, then keyword is the issue and should be remedied promptly.

Understanding the user

For every aspect of search engine optimization and content marketing, understanding the user is crucial. Looking at the content and your website from a neutral perspective will be of great help for this. To ensure best results, the content should be comprehensive enough to fulfill the user’s requirement for information.

As search engine optimization and content marketing are closely related, one is bound to influence the other. So, is user intent is integral to one, then it is bound to be the same for the other.