A business without a website is simply an unthinkable proposition nowadays. There are more than 3 billion active internet users in the world and having a website will help in taking your business to them. Secondly simply creating a website isn’t enough. You must have a strategy in place which can bring consistent web traffic to your website to bring in new prospective customers and clients to propel the sales and revenue. Utilizing social media marketing will certainly be a masterstroke for your business as you can redirect the visitors to your website right from the social media platforms.
If you are thinking about marketing your website then going without social media wouldn’t help much either. The best way to generate a commendable social media presence is to add social media buttons to your site. Here are 3 important things that you should consider before adding a social media button to your website.
- Add buttons of few selected social media platforms only
- Choose carefully between the social media button and widget
- Do display the social feeds
If you are adding social media button on your website as a part of social media marketing then it isn’t necessary to include every one of them. Only choose those social platforms where you have robust and active online presence or where you wish to concentrate your efforts in the upcoming days. Every social platform isn’t suited to your business needs and even your target audience is present on it. For example, if your product is targeted around “mom” then having a Snapchat wouldn’t be a sensible choice.
There is a distinctive difference between the social media button and the widget. A button allows users to reach to their social media profile or fan page right from the website. But widget allows users to simply follow the social media page right from the website without even leaving it. With widget visitor will remain on your website but with button they will leave the website to check your social media page. If you wish to increase the online interaction then opt for the button otherwise use the widget as it will keep your visitor glued to the website. You also get a chance to include different like and share buttons on your website in the blog section in order to enhance their reach and visibility.
Having a social feed on the website is a cool and smart idea. This will keep the user updated about the performance and working of the company in the social arena. It also plays a vital role in driving the interest of the users and it also does help in increasing the count of the new followers on the website apart from the social media platforms or pages.
DigieGeeks offers robust social media marketing and digital marketing services which can help you to boost your business even within a tight budget.