Some common web design mistakes which are hurting your SEO efforts

Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.

  1. Get rid of large images and media files
  2. There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.

  3. Never put text into the images
  4. Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.

  5. Simply get rid of the infinite scroll functionality
  6. Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
    The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.

Why you should invest in the responsive design?

Responsive design is the need of the hour as more users are frequently using the smaller devices like smartphones and tablets to visit websites rather than the traditional large screen devices like PCs and laptops. Currently more than 50% of the mobile traffic is generated from the mobile devices than any the PCs. It has become essential to opt for the responsive web design which allows the website to adjust it size as per the users device display. If you had not yet made the shift to the responsive web design then you are losing visitors, traffic, conversion and most importantly businesses at every given moment.
Here are some reasons why you should be investing in the responsive design.

  1. Its cost effective

  2. Gone were the days when businesses had multiple websites to cater the needs of mobile and non-mobile audience. A responsive website design allows you to have a single website which can resize itself and its content as per the user’s screen size. It eliminates the need of creating mobile site of the parent site and helps in lowering the overall cost of website maintenance and management.

  3. It makes your website SEO friendly

  4. As we all know search engine optimization techniques helps in fetching better rank to the website in search engine page results. Having a responsive web design will make it easier for your website to be picked by the search spiders as they prefer sites with such qualities. In other now almost all the search engines gives preference to the websites which happens to be mobile friendly and they tend to get better ranking and as well as authority within the shortest time interval.

  5. Improve the user experience of your website

  6. For success of any website the user experience plays a vital role. It is essential to make such website and deploy such web design which not just liked by the users but also makes it easier to use it. Responsive website design helps in bringing the same set of features and functionality to the small screen without making any undue changes in the architecture, content or overall look and feel of the website. In short users get the same experience and fun of using the website on the mobile devices as they do on the bigger screens.

A number of website design company has started offering responsive design as the standard to ensure your website is ready to be seen of any website regardless of the size. Digiegeeks web designers and developers have years of experience in building robust responsive websites which helps in boosting the business performance without sacrificing any feature or functionality.

Top 4 design trends to rule the logo design in 2018

The logo design industry has changed rapidly in the last couple with the advancement of technology, applications and huge competition in between. The logo design trend has evolved massively in the last five years when older design are simply looked as a thing of past. Logo still happens to be the most effective and best way to attracting the customers and developing a bond or recognition of the brand. New ideas are been introduced into the mainstream logo design more rapidly than ever before and by the team other businesses thinks about implementing a new trends start making the waves. Here are 4 design trends which are expected to rule the logo design in 2018.

  1. Logotype with simple shapes

  2. 2017 saw the rise of the legible font along with quite simple geometric shapes in the logo design. This design trend will remain in vogue for this year as well where we will be more businesses coming up with their name as a logo with simple lines, rectangles, points, circles or other shapes. These logotypes happen to offer simplicity as it can be seen utilized by the Nike, Samsung and Google with best effect.

  3. Gradients & Colour Transitions

  4. 2016 & 2017 saw a number of designers were seen playing with power of gradients to develop their new age logos and this trend isn’t going to stop any time soon. Applying colour transition sin the logo specifically which features massive and bulky fonts, icon or texts does appear quite beautiful to look upon but it couldn’t in every other business verticals.

  5. Overlapping

  6. Overlapping different colours helps in bringing a new life in the logo design as well as the brand itself. Quite recent Mastercard has made a major change in its iconic logo by settling with a overlapping design technique and it is highly that more brand are going to follow this trend in 2018.

  7. The return of ‘Coasts of arms’

  8. A number of business has started adopting the age old coat of arms style in the logo design which sometimes even resembles emblems or stamps. In this design text is placed in the middle within a circle or semicircle along with the establishing date and a single colour scheme is used throughout. This helps in evoking a strong sense of heritage, tradition, longevity to the consumers.

Adopting these four logo design trends will help you in developing such logos which remains in sync with the changing times. Digiegeeks is a reputable website design company which offers incredible logo design solutions as well allowing you express your business best with logo.

Stick to Magento for productivity in the age of rising Shopify

Millions of developers have remained loyal to the Magento over the past decade as it was best suited for every ecommerce site needs. Magento is open source and it is backed by a dedicated community support forum which consists of highly knowledge individuals and professional developers which can help you in any possible.
Magento still powers multitude of top end sites and allows business to keep improvising on the design, bring in new functionalities and features as well as enhance the security of the visitors with ease and simplicity. If you are thinking about developing a new ecommerce site then it is better to hire dedicated magento developers instead of the website building platforms like Shopify and others. Our web development team puts forward three concrete reasons to stick with the Magento instead of other website building platforms.

  1. Magneto is cheaper in the long run than Shopify

  2. When it comes to building new ecommerce platform or website businesses tend to look at the cost effective measure. Shopify might appear cheaper and more affordable option due to $9 to $299 per month subscription plans but it is expensive against the completely free Magento. Magento is an open source application which means you wouldn’t have to pay anything in order to develop your ecommerce platform using it. Secondly hiring dedicated magento developers will help in lowering the development cost further.

  3. Design with more freedom

  4. Magento doesn’t impose any restriction when it comes to designing your ecommerce the way you like it. Advanced users will like Magento as it allows you to edit different files connect it with your FTP client instantly. With Magento you can carve your own template and website design from the scratch or opt for some Magento themes costing anywhere between $50 to $300. On other hand Shopify only offers themes in different categories and they can be edited without having the knowledge of the coding skills. But every theme has its own set of constraints in its place which doesn’t offer complete freedom over the final website design.

  5. Support is the key factor

  6. Businesses thrive in the online arenas due to extensive support given by the osftwarea nd application firm. Shopify leads here by offering massive support to their clients as they are available via online chat, email, call and knowledge forums. But Magento only has a dedicated community support forum to look back but if you a hire a dedicated magento developer then you will your very own expert at hand to resolve any kind of issue in time.
    Digiegeeks allows businesses an opportunity to hire our highly talented, experienced and professional Magento developer to get your new ecommerce site up and running in the shortest turnaround time. Get it touch with us to know more.

Top 4 ways to increase your website’s conversion rate

When a business opts for developing a website then their goal is to either provide information about the establishment or sell products & services to the target audience. When it comes to selling products and services through website having a huge traffic isn’t enough if it isn’t translating into healthy conversions. There are a number of ways to boost the website conversion rate by implementing subtle changes in the web design. Improving the conversion rate will help in increasing the overall revenue of the firm. Here are top 4 ways to increase the conversion rate in the right way.

  1. Use more calls-to-action buttons

  2. When it comes to marketing it’s the ‘quantity’ which matters the most than the ‘quality’ but when we take conversion marketing into account both of them matters equally. Place large number of call-to-action button without hindering the user-experience on your website and it will increase the opportunity to convert more users than before.
    You should provide ‘opportunity’ to compel users to make use of calls-to-action button through integrating sign-up opportunities on the side bar, download opportunities, popup offers and even in the blog section.

  3. Use both required and optional fields

  4. When it comes to parting with personal information not everyone appears to be comfortable. But with a business it is necessary to get hold minimal amount of personal information in order to keep the process moving on. Therefore make sure you use both optional and required fields in website forms. Essential field will help in collecting the least necessary personal information while optional field will give respite to the user from sharing everything.

  5. Get rid of jargon and buzz words

  6. It is advisable not to use two particular types of language namely jargon and buzzwords in the CTA copy as it can kill it effectiveness. For writers and business owners it is quite tempting to make use of such language as it make the content sound impressive but at the same time it makes end audience confused. Using jargon in the content copy simply makes it hard for the users to comprehend what business is trying to communicate while using buzzwords simply dilutes the message.

  7. Make your submit button more prominent

  8. In order to boost the website’s conversion rate make sure that the ‘submit’ or ‘checkout’ button are labelled and shown prominently on the website. Submit button should be clear with distinct and contrasting coloration without any unwanted added baggage of design which turns its obscure within the website design.
    DigieGeeks web design and development can help you in developing robust websites with higher conversion capability by implementing the best of the design practices.

Few web design mistakes which can result in lost revenue

Websites has made it easier to take your business to wider audience and reap benefits of the same within the shortest amount of time. However while focusing on the big picture here most of the business doesn’t care much about the website and thereby end up making grave web-design errors. These errors in the long run amounts to a millions of dollars in lost revenue. DigieGeeks experts brings forward some of the common web design mistakes which leaks huge investment on the part of the business.

Not making website “responsive”

A website aids business surviving the tough and highly competitive marketplace of our current economy. But in today’s technological advancement time a large chunk of the visitors comes from the smartphone and other handheld gadgets rather than the traditional PC and laptops. A number of researches have shown that mobile devices accounts for more than 50% of the traffic for any given website. A recent study has also shown that sites will offers clumsy and unattractive experience to the users on the mobile device are more likely to be rejected by the visitors than those whose web-design is responsive to the change in the user’s screen size.
In simple words website which is able to respond to the screen size efficiently without even losing the core features and functionalities are likely to fare better in this competitive market. An unresponsive website offers bad user experience results in high bounce rates which eventually amount to huge loss in revenue down the line.

Complex and obscure CTA

A visitor comes to a website in order to get a service, product or information he was looking for. Website goals are clearly defined is to get conversions for the business which means make the users give out their information for further action through the use of CTAs or ‘Call-to-Action’ buttons. This includes a button to set up an appointment, sign-up for newsletter or request a quote.
Now most of the websites are so caught up in showcasing their product and services that they fail provide a simple and easy way to connect with the business. Users have to wade through great amount of content on what they offer and what makes them the best that it simply becomes irritating. Make sure your website design is easy enough for the visitors to locate and make use of the CTA on every page without any issues.
DigieGeeks offers visually stunning and responsive websites developed by keeping the modern web-design attributes in mind at highly affordable rates. Get in touch with us to give shape to your dream websites at the earliest.

Design the perfect logo with these 4 amazing tips

Branding is an integral part of the business and each businesses all round the world spends thousands of dollars on promoting and protecting it. The key element of the branding is the logo which helps the customers in associating with the brand and it also serves as the key to figure out the brand from the others. Here are some the 4 amazing tips offered by Digiegeeks professional logo designers to help you design the perfect log.

Keep it simple and recognizable

Most of the popular recognizable logos has one thing is common and that is simplicity. They keep things simple and don’t make use of unnecessary and flashy elements in their design which can make it difficult for the users to focus their eyes upon. Logo which happens to be highly detailed is simply too painful to look upon by the users and sometimes it even ends up confusing the users.

Go for timeless design rather than the trendy

If your business is quite old and you are looking rejuvenate your ageing logo design then don’t go for trendy design. Ask the logo designer to spend some quality time in understanding the existing logo and how it can be modernised with the existing trends in order to appear more relevant to the current customers. Losing eth heritage associated with the company logo legacy for the sake the blatant modernism will not go well in the long run.

Keep in mind where it is going to be used

When designing the logo is it important to keep where it will be used in future. If logo design is needed for the print purpose then one should avoid designing with too much of intricate detail. Times have changed dramatically within a decade wherein every other business in coming up with their website as well as logo to grab the ever growing market share. Designers tend to become quite adventurous when designing logos for the website but one should also keep in how it will look in print, different digital devices as well as on social media platforms.

Never choose black colour

When it comes to logo design ‘black’ colour should be avoided at every cost. Opt for a known logo designer or website design company which a sound understanding of the colour psychology. The choice of colour used for any logo is chosen as per the business goals, themes and customer psychology. Using black as a primary colour in any logo design will be a bad idea as it doesn’t send across the right vibes or perception to the onlookers.

How responsive web design compliments your SEO efforts?

We live in an era where smartphone rules and people have developed a ‘mobile-first’ attitude when it comes to consuming content both online and offline. People are more comfortable in using smartphone and tablets to browse internet, socialize online, share, download and enjoy content on the go. Use of laptops, netbooks and age old PC has become very much limited and this has been made possible with the websites accepting the responsible design language in their development.
Nowadays almost every website is responsive in some way as it allows their content to be seen and utilized by the users to a better extent irrespective the size of their device. Even it has become a standard feature in all the websites which helps the SEO in the long run. Here are top 4 ways in which websites reap SEO benefits by opting for a mobile responsive design.

Reduction in bounce rate

Bounce rate implies how quickly user leaves your website upcoming coming to it. Using the responsive web design website is able to engage and interact with all the users regardless of user’s preferred device screen size. Search engine like Google pays a lot of attention on the entry and exit points of website. If visitors stays on your website for very short duration then Google will feel that the content present on your site is irrelevant to user’s needs. A good SEO provider will not focus on providing better content relevant to your business but it will also suggest requisite changes to be implemented on the website.
Sometimes having a bad design layout also makes it difficult for the users to go through the content and they decide to leave the site. So go for a responsive website design which not just showcases the content in the user friendly manner but keeps them engaged to spend quality time on the website.

Enhance your site usability

A website which allows navigate around easily is more likely to get the visitor invested for longer time. Responsive web design implementation of any website aids user in reading, navigating and browsing through the pages extremely easily. This ultimately results in an enhanced user experience and greater site usability along with higher user duration on the site in question. From the SEO perspective it should be noted that Google recognizes ‘time on page’ as great indicator for a website core value. Such a site usually gets rewarded by the search engine by getting a better search engine ranking.
Digiegeeks as one of the best of the web development company ensures that its SEO experts and professionals are updated with latest trends in the world of web. Our SEO experts and web designers works in unison to run a refined SEO strategy for your website.

A few points to remember during your website redesign attempt

Having a bankable digital presence is the necessity for businesses these days and more and more of them are creating their own website to take full advantage of the present trend. As the trends and practices of the digital market keep on changing and businesses need to adapt accordingly for benefits, website redesign becomes a crucial aspect to consider. If you already have a website and are thinking about redesigning it, certain pointers will be of help.

Our take on the topic and assistance

At DigieGeeks, a website design and development company, we have been providing web designing services including redesigning service. Hence, we have gained experience, expertise and important insight of the subject. During our long association with the industry, we have learned a lot of things and from that experience, our team of experts have compiled this list highlighting and explaining the points you should remember during the website redesigning process.

The introduction to website redesigning

Before getting into that, we would also like to talk about a couple of most important elements of website redesign and they are, Taxonomy and Migration Strategy. The former method entails having a well-defined strategy which includes directories and subdirectories, helping the SEO efforts considerably. The latter one deals with smooth transition of data from the old website to the new one and reduces any delays in the redesigning process.
Now to get to the points that should not be ignored during website redesign are:

Security aspects

As a business, you are not only responsible for the data and information about your company, but also for the information of the customers who are making purchases from the website. So, ensuring the best possible security for the website from the increasing number of cyber-attacks will be required. Therefore, investing in a reliable and effective firewall will be required.

Keeping backups

Despite the security layers, your website may experience various problems that can harm and even delete the data. So, keeping backup of everything before staring the website redesign and investing in a regular backup will be the smart thing to do.

Increasing page load speed

Since April 2010, page load speed is a ranking factor in Google. If a website loads fast, it is considered to be offering better experience to the users and that influences the website’s ranking as well. So, if you are redesigning the website, making changes to speed up its loading time will prove to be quite beneficial.

Installing Facebook Open Graph

Installation of the tool known as Facebook Open Graph will provide you control over the look of a shared content. This way, you will be making the web page become content rich in the social graph. Being convenient to install, this tools requires just a small piece of code within the HTML.

Using responsive web design

With time, technological advancements and emerging market trends, website design has changed quite a lot. As more and more people are choosing mobile devices for browsing the internet and purchasing products or services, having a website that is not accessible from mobile devices is a huge drawback. So, the redesigning process and attempt should be centered on the implementation of responsive web design. It will help the business to reach a greater number of people and the goal of delivering better mobile-optimized content will be fulfilled. According to some recent research, if your website is not responsive and does not load fast, then you will lose 53% of your visitors.

Choosing accelerated mobile pages

Google is already going the “mobile first” way and want websites to load fast in mobile devices. AMP or Accelerated Mobile Pages is something initiated by Google and Twitter for making real fast loading mobile pages. So, to take the advantage of this new trend, your website should consider and include accelerated mobile pages.

Effective SEO practices

When you are choosing an affordable web design company, you will get a really impressive website with dynamic design, but they are not equipped to fulfill the SEO requirements. So, when you are getting the website redesigned, including the SEO fundamental will be crucial. Doing so will help with better ranking. Using Title Tag, H1 Tag, Meta Description and naming the images with relevant keywords will prove to be quite beneficial.

Using high-quality, relevant and original content

When it comes to organic search, content, especially high-quality, informative and relevant content is crucial. Not only it impresses the visitor and provides the information he/she was looking for, but helps the SEO efforts and can boost the search results considerably. So, during website redesign process, you need to make sure that, the existing content is edited or replaced with better quality, informative and strategically written content.

The decision-making process in a nutshell

So, it can be concluded that, website redesign process is not only for the betterment of the present digital identity of a business, but boosting sales too. For best results, you need to gain an idea of the process, its various elements and their impact before making an informed decision for the benefit of the business.

Understanding the importance of logo design in a business

The word logo is the short form of the term logotype which in turn is derived from two different Greek words, logos and typos meanings word and imprint respectively. A logo is basically a symbol representing an organisation, an enterprise, a business and even an individual to induce and secure loyalty and instant public recognition. Therefore, logo design is quite important for a business and should be considered accordingly.

Understanding logo and our assistance regarding it

Along with brand recognition and loyalty, logo is also vital to marketing efforts. It is one of the most visible manifestations of the identity for an organisation within the target market. So, it is crucial to take better care with the planning, designing and execution of the logo for your business. At DigieGeeks, a web design and development company, we have been providing graphic design services for a long time. In the process we have gained both experience and expertise on the subject to provide the assistance your business needs and answer the queries you might have regarding this.

Certain points highlighting the subject further

Before making any choice or investment, it is crucial to understand the implication and importance of the decision. This helps the business and also you to make a beneficial and informed decision. Hence, our team of experts has decided to create this list highlighting and explaining the importance of logo design in a business. The points you need to know are:

  • Logos are the faces of companies, organisations and businesses. They are considered to be unique identities for the businesses they represent and to that end, they provide essential information about the company through color, design, font and message. This allows the customers to identify the company’s core brand induce loyalty in them.
  • The marketing strategy and effort of a business is based upon the logo and it influences fonts, colors, design choices and such for the company.
  • A good logo is unique and easily understandable to the potential customers. So, the logo design should depict these qualities correctly and be dynamic, interesting and with a sense of meaning regarding the business or industry or organisation. Your logo should never be unrelated, too complicated or shabby. That will be unable to generate the desired effects.
  • Creating brand identity for your business is crucial, because this identity turns out to be one of the reasons behind customer loyalty and following and resulting profit. Being the visual component associated with every aspect and every area of a business from website to social media, stationary to advertising and many more. Therefore, a not so carefully designed logo can turn out to be big turn off for the potential customers.
  • As logo is something a business develops first, it may seem unnecessary expense at the beginning, but it is also one of the best channels for ROI or Return on Investment. An effective logo leads to improved mind share within the target market resulting in better traffic and increased sales.

Being sure about the decision

Therefore, for a business to become successful and impact the market, investing time, money, effort and talent in logo design is not merely an option, but necessity.