Top 3 reasons to choose PHP for your next web development project

PHP is simply the most favoured platform for the web developers to create stunning websites as well as robust web applications. PHP has emerged as the most popular web scripting programming language in the recent as it has its root in C and C++ and its syntax is very much similar to C and C++ language syntax. Hiring PHP developers solely for a single project or in-house project is quite an expensive proposal; therefore, opting to hire dedicated PHP developers is a sensible choice. Here are some of the reasons which will make you understand why most of the popular websites choose PHP for the web development:

  1. PHP is open source
  2. The best thing about PHP is that it is open source which means free and available worldwide. It keeps getting updated by a dedicated community worldwide which makes sure that it incorporates the technological trends and feature into the fold. The constant development carried out by millions of developers has helped in boosting the capability of PHP as a reliable and robust programming platform. Therefore it is able to help you design complex to robust websites with least amount of problems.

  3. You can do almost anything
  4. When it comes to developing a reliable CMS platform then PHP happens to be first for the web developers as it is completely customizable in order to meet the demands and needs of the users. PHP is powering more number of websites than any other platform in the world. It supports quite faster data processing features which help in bringing a wide range of functionalities to the website. PHP tends to go along with the HTML coding with ease and grace without any issues. PHP can even be utilized to turn the existing static websites into a new dynamic and active website.

  5. Cross-OS Compatible
  6. PHP is one of those programming platforms which work like a charm regardless of the operating system. PHP is designed to work seamlessly on a variety of popular operating systems like Windows, Mac, UNIX and LINUX as well as working with some other interfaces like Apache and MySQL. Therefore you can use PHP for cross-platform development of your upcoming website development project. You can easily bring together teams from across the globe regardless of the operating system they use for it. It is advisable to hire dedicated PHP developers as it helps in keeping down the costs while bringing together brightest minds at the same time.

Top 4 design trends to rule the logo design in 2018

The logo design industry has changed rapidly in the last couple with the advancement of technology, applications and huge competition in between. The logo design trend has evolved massively in the last five years when older design are simply looked as a thing of past. Logo still happens to be the most effective and best way to attracting the customers and developing a bond or recognition of the brand. New ideas are been introduced into the mainstream logo design more rapidly than ever before and by the team other businesses thinks about implementing a new trends start making the waves. Here are 4 design trends which are expected to rule the logo design in 2018.

  1. Logotype with simple shapes

  2. 2017 saw the rise of the legible font along with quite simple geometric shapes in the logo design. This design trend will remain in vogue for this year as well where we will be more businesses coming up with their name as a logo with simple lines, rectangles, points, circles or other shapes. These logotypes happen to offer simplicity as it can be seen utilized by the Nike, Samsung and Google with best effect.

  3. Gradients & Colour Transitions

  4. 2016 & 2017 saw a number of designers were seen playing with power of gradients to develop their new age logos and this trend isn’t going to stop any time soon. Applying colour transition sin the logo specifically which features massive and bulky fonts, icon or texts does appear quite beautiful to look upon but it couldn’t in every other business verticals.

  5. Overlapping

  6. Overlapping different colours helps in bringing a new life in the logo design as well as the brand itself. Quite recent Mastercard has made a major change in its iconic logo by settling with a overlapping design technique and it is highly that more brand are going to follow this trend in 2018.

  7. The return of ‘Coasts of arms’

  8. A number of business has started adopting the age old coat of arms style in the logo design which sometimes even resembles emblems or stamps. In this design text is placed in the middle within a circle or semicircle along with the establishing date and a single colour scheme is used throughout. This helps in evoking a strong sense of heritage, tradition, longevity to the consumers.

Adopting these four logo design trends will help you in developing such logos which remains in sync with the changing times. Digiegeeks is a reputable website design company which offers incredible logo design solutions as well allowing you express your business best with logo.

Stick to Magento for productivity in the age of rising Shopify

Millions of developers have remained loyal to the Magento over the past decade as it was best suited for every ecommerce site needs. Magento is open source and it is backed by a dedicated community support forum which consists of highly knowledge individuals and professional developers which can help you in any possible.
Magento still powers multitude of top end sites and allows business to keep improvising on the design, bring in new functionalities and features as well as enhance the security of the visitors with ease and simplicity. If you are thinking about developing a new ecommerce site then it is better to hire dedicated magento developers instead of the website building platforms like Shopify and others. Our web development team puts forward three concrete reasons to stick with the Magento instead of other website building platforms.

  1. Magneto is cheaper in the long run than Shopify

  2. When it comes to building new ecommerce platform or website businesses tend to look at the cost effective measure. Shopify might appear cheaper and more affordable option due to $9 to $299 per month subscription plans but it is expensive against the completely free Magento. Magento is an open source application which means you wouldn’t have to pay anything in order to develop your ecommerce platform using it. Secondly hiring dedicated magento developers will help in lowering the development cost further.

  3. Design with more freedom

  4. Magento doesn’t impose any restriction when it comes to designing your ecommerce the way you like it. Advanced users will like Magento as it allows you to edit different files connect it with your FTP client instantly. With Magento you can carve your own template and website design from the scratch or opt for some Magento themes costing anywhere between $50 to $300. On other hand Shopify only offers themes in different categories and they can be edited without having the knowledge of the coding skills. But every theme has its own set of constraints in its place which doesn’t offer complete freedom over the final website design.

  5. Support is the key factor

  6. Businesses thrive in the online arenas due to extensive support given by the osftwarea nd application firm. Shopify leads here by offering massive support to their clients as they are available via online chat, email, call and knowledge forums. But Magento only has a dedicated community support forum to look back but if you a hire a dedicated magento developer then you will your very own expert at hand to resolve any kind of issue in time.
    Digiegeeks allows businesses an opportunity to hire our highly talented, experienced and professional Magento developer to get your new ecommerce site up and running in the shortest turnaround time. Get it touch with us to know more.

Top 4 ways to increase your website’s conversion rate

When a business opts for developing a website then their goal is to either provide information about the establishment or sell products & services to the target audience. When it comes to selling products and services through website having a huge traffic isn’t enough if it isn’t translating into healthy conversions. There are a number of ways to boost the website conversion rate by implementing subtle changes in the web design. Improving the conversion rate will help in increasing the overall revenue of the firm. Here are top 4 ways to increase the conversion rate in the right way.

  1. Use more calls-to-action buttons

  2. When it comes to marketing it’s the ‘quantity’ which matters the most than the ‘quality’ but when we take conversion marketing into account both of them matters equally. Place large number of call-to-action button without hindering the user-experience on your website and it will increase the opportunity to convert more users than before.
    You should provide ‘opportunity’ to compel users to make use of calls-to-action button through integrating sign-up opportunities on the side bar, download opportunities, popup offers and even in the blog section.

  3. Use both required and optional fields

  4. When it comes to parting with personal information not everyone appears to be comfortable. But with a business it is necessary to get hold minimal amount of personal information in order to keep the process moving on. Therefore make sure you use both optional and required fields in website forms. Essential field will help in collecting the least necessary personal information while optional field will give respite to the user from sharing everything.

  5. Get rid of jargon and buzz words

  6. It is advisable not to use two particular types of language namely jargon and buzzwords in the CTA copy as it can kill it effectiveness. For writers and business owners it is quite tempting to make use of such language as it make the content sound impressive but at the same time it makes end audience confused. Using jargon in the content copy simply makes it hard for the users to comprehend what business is trying to communicate while using buzzwords simply dilutes the message.

  7. Make your submit button more prominent

  8. In order to boost the website’s conversion rate make sure that the ‘submit’ or ‘checkout’ button are labelled and shown prominently on the website. Submit button should be clear with distinct and contrasting coloration without any unwanted added baggage of design which turns its obscure within the website design.
    DigieGeeks web design and development can help you in developing robust websites with higher conversion capability by implementing the best of the design practices.

Why you should get dedicated PHP developers for your project?

When working on new website in order to take your business forward it is best to get the website developed in PHP framework. It should be noted that the PHP web development happens to be more preferred choice among the businesses for over several years. Business can either take the services of the of the innumerable website development company within their location or can hire a team of website developer and designer to take of the project. Both of these ways are quite time consuming and usually results in escalating the overall costs. It is always better to hire dedicated PHP developers to keep the costs down and to develop complex websites and applications in record time. Here are some more reasons to hire dedicated PHP developers for your upcoming projects.

  1. Easy to hire – It is quite easier to find PHP developers for hire as there is no dearth of freelancer and professional web programmers. There are also a number of companies which give their web and PHP programmers top clients on project basis or weekly or hourly or monthly basis.
  2. Get the right expertise at your disposal– PHP development can be done by almost every other web programmers. But it requires an exquisite set of skills along with commendable knowledge of PHP language in order to get things done in right fashion. Hiring dedicated PHP developers will help in bringing their accumulated talent, expertise and experience into play to forge the best website or web based solution for your business.
  3. Its cost-effective decision: Hiring dedicated PHP developer is extremely cost-effective in today’s business. Recruiting web developers for any particular project will lead higher costs in terms of salary, added work benefits, healthcare and others. While with hiring a firm only spends the amount agreed upon based on the hourly, monthly and project wise rate. In this way businesses are able to get the desired website or web application developed in record without wasting wide amount of money or resources.
  4. Highly reliable in every fashion – Hiring dedicated PHP developer means you are opting for such individuals who can get the job or project done at without any reliability issues. Working with freelancers isn’t logical as they might lack the necessary credibility to bring desirable results.

Digiegeeks brings a highly talented team of dedicated PHP developers and programmers who takes pride in producing some of the most outstanding websites as well as applications in PHP.

Few web design mistakes which can result in lost revenue

Websites has made it easier to take your business to wider audience and reap benefits of the same within the shortest amount of time. However while focusing on the big picture here most of the business doesn’t care much about the website and thereby end up making grave web-design errors. These errors in the long run amounts to a millions of dollars in lost revenue. DigieGeeks experts brings forward some of the common web design mistakes which leaks huge investment on the part of the business.

Not making website “responsive”

A website aids business surviving the tough and highly competitive marketplace of our current economy. But in today’s technological advancement time a large chunk of the visitors comes from the smartphone and other handheld gadgets rather than the traditional PC and laptops. A number of researches have shown that mobile devices accounts for more than 50% of the traffic for any given website. A recent study has also shown that sites will offers clumsy and unattractive experience to the users on the mobile device are more likely to be rejected by the visitors than those whose web-design is responsive to the change in the user’s screen size.
In simple words website which is able to respond to the screen size efficiently without even losing the core features and functionalities are likely to fare better in this competitive market. An unresponsive website offers bad user experience results in high bounce rates which eventually amount to huge loss in revenue down the line.

Complex and obscure CTA

A visitor comes to a website in order to get a service, product or information he was looking for. Website goals are clearly defined is to get conversions for the business which means make the users give out their information for further action through the use of CTAs or ‘Call-to-Action’ buttons. This includes a button to set up an appointment, sign-up for newsletter or request a quote.
Now most of the websites are so caught up in showcasing their product and services that they fail provide a simple and easy way to connect with the business. Users have to wade through great amount of content on what they offer and what makes them the best that it simply becomes irritating. Make sure your website design is easy enough for the visitors to locate and make use of the CTA on every page without any issues.
DigieGeeks offers visually stunning and responsive websites developed by keeping the modern web-design attributes in mind at highly affordable rates. Get in touch with us to give shape to your dream websites at the earliest.

A few points to remember during your website redesign attempt

Having a bankable digital presence is the necessity for businesses these days and more and more of them are creating their own website to take full advantage of the present trend. As the trends and practices of the digital market keep on changing and businesses need to adapt accordingly for benefits, website redesign becomes a crucial aspect to consider. If you already have a website and are thinking about redesigning it, certain pointers will be of help.

Our take on the topic and assistance

At DigieGeeks, a website design and development company, we have been providing web designing services including redesigning service. Hence, we have gained experience, expertise and important insight of the subject. During our long association with the industry, we have learned a lot of things and from that experience, our team of experts have compiled this list highlighting and explaining the points you should remember during the website redesigning process.

The introduction to website redesigning

Before getting into that, we would also like to talk about a couple of most important elements of website redesign and they are, Taxonomy and Migration Strategy. The former method entails having a well-defined strategy which includes directories and subdirectories, helping the SEO efforts considerably. The latter one deals with smooth transition of data from the old website to the new one and reduces any delays in the redesigning process.
Now to get to the points that should not be ignored during website redesign are:

Security aspects

As a business, you are not only responsible for the data and information about your company, but also for the information of the customers who are making purchases from the website. So, ensuring the best possible security for the website from the increasing number of cyber-attacks will be required. Therefore, investing in a reliable and effective firewall will be required.

Keeping backups

Despite the security layers, your website may experience various problems that can harm and even delete the data. So, keeping backup of everything before staring the website redesign and investing in a regular backup will be the smart thing to do.

Increasing page load speed

Since April 2010, page load speed is a ranking factor in Google. If a website loads fast, it is considered to be offering better experience to the users and that influences the website’s ranking as well. So, if you are redesigning the website, making changes to speed up its loading time will prove to be quite beneficial.

Installing Facebook Open Graph

Installation of the tool known as Facebook Open Graph will provide you control over the look of a shared content. This way, you will be making the web page become content rich in the social graph. Being convenient to install, this tools requires just a small piece of code within the HTML.

Using responsive web design

With time, technological advancements and emerging market trends, website design has changed quite a lot. As more and more people are choosing mobile devices for browsing the internet and purchasing products or services, having a website that is not accessible from mobile devices is a huge drawback. So, the redesigning process and attempt should be centered on the implementation of responsive web design. It will help the business to reach a greater number of people and the goal of delivering better mobile-optimized content will be fulfilled. According to some recent research, if your website is not responsive and does not load fast, then you will lose 53% of your visitors.

Choosing accelerated mobile pages

Google is already going the “mobile first” way and want websites to load fast in mobile devices. AMP or Accelerated Mobile Pages is something initiated by Google and Twitter for making real fast loading mobile pages. So, to take the advantage of this new trend, your website should consider and include accelerated mobile pages.

Effective SEO practices

When you are choosing an affordable web design company, you will get a really impressive website with dynamic design, but they are not equipped to fulfill the SEO requirements. So, when you are getting the website redesigned, including the SEO fundamental will be crucial. Doing so will help with better ranking. Using Title Tag, H1 Tag, Meta Description and naming the images with relevant keywords will prove to be quite beneficial.

Using high-quality, relevant and original content

When it comes to organic search, content, especially high-quality, informative and relevant content is crucial. Not only it impresses the visitor and provides the information he/she was looking for, but helps the SEO efforts and can boost the search results considerably. So, during website redesign process, you need to make sure that, the existing content is edited or replaced with better quality, informative and strategically written content.

The decision-making process in a nutshell

So, it can be concluded that, website redesign process is not only for the betterment of the present digital identity of a business, but boosting sales too. For best results, you need to gain an idea of the process, its various elements and their impact before making an informed decision for the benefit of the business.

Tips regarding web application development for small businesses

According to the definition, web application development is the process under which apps are created that exists on remote servers and is accessible from the users’ device through the internet. It simply means, when you are creating a web app, the program will stay there within a server and the users with internet connection will be able to use it according to their requirement and convenience.

Some information on the present trend and us

Due to the technological advancements and the convenience it offers, web application development has become integral to businesses these days. Having a web app helps a business to become simpler, achieve its goals faster and grow without investing too much. At DigieGeeks, we have been providing web app development services for a long time. Hence, we have gained both experience and expertise on the subject. Additionally, we are well aware of the present market trend and deliver according to it.

Our assistance regarding the topic

Our team of experts is skilled, capable and delivers every time. They also understand your queries and confusions regarding the subject. Therefore, they have created this list consisting of some tips which will help you to choose better and make an informed decision regarding web application development.

The points you need to remember are:

  • Before investing in something like a web app, it is crucial to prepare a strategy for the same. It will help you to streamline the development process and measure the success of the decision easily. So, before getting the app developed, you need to be sure about its purpose and decide on a strategy regarding the development and launch process.
  • When you decide to create a new product or service, you need to be sure about the target audience to ensure its demand and sale. Likewise, before choosing a web application development company and an app for your business, you need to know and be sure about the target audience.
  • Complicated and elaborate apps do not impress people much. So, you need to create an app which is simple, but dynamic, convenient and consistent. You also need to make sure that, despite being simple the app has something different and something of value to offer.
  • Instead of revamping and redesigning everything, using the existing video, images and texts will be of great help. For instance, if you already have a website and want to use certain photos and information from there, it will be a smart move. This way, you will save both time and money while providing the target audience the same feel as the website. Such uniformity is great for inspiring loyalty and gaining more customers.
  • In this age, when life has become faster and people are craving for more speed, you cannot develop an app which is slow. That will not only irritate the existing and potential customers, but will have a negative impact on the business.
  • Before launching the app, testing it thoroughly is required. This way, you will gain a clear idea of the app’s workings, its most interesting features, features that will impress the target audience most, whether the app working properly or not, whether it is what you envisioned and such. This way, you will have time and chance to straighten out the kinks that may have been in the app and chances of problems cropping up after launch will be less and the app will have a better chance of impressing existing and potential customers.
  • Another crucial step integral to the web application development process which most people do not give much thought is the promotional part. Creating the app is not enough, you need to tell the world that, you have developed an app and it offers certain things. Without this information, people won’t be interested and your intention of developing the app in the first place will be lost.

By following and applying these tips, you will be able to make the most out of the web application development service and the service provider. It will help the business as well.

Investing in quality graphic design will help your business grow

A small or medium-sized business faces a number of problems every day, fights them, solves them and emerges victorious. Along with fighting these various problems, these businesses tend to utilise their resources in the best possible way, because in most of the case they have to function on shoestring budget. In such a situation, advising them to invest money in something like graphic design may seem a little unnecessary, but if you delve a little deeper, the implication of such an action will become clearer too.

The assistance and the implication

At DigieGeeks, a web design and development company, we have been providing graphic design services for years now. Hence, we have gained experience and expertise on the subject which in turn helps us to understand your requirements and provide the befitting services. So, when it comes to graphic design, we would like to point out a few things. For instance, investing in great design is crucial. Some businesses understand this and others don’t and this turns out to be the biggest different between them.

The points to remember

Making a decision for the benefit of your business is always the smart choice and opting for quality graphic design will prove to be the same as well. Proper and strategic investment in graphic design helps a business grow and if you are having second thoughts regarding this, then the following points will be able to put those doubts to rest.

  • The first impression is vital for any business and one of the commonest ways of creating that impression is visual. Potential customers will take a few seconds to pursue the visual representation, judge it and make the decision. If you do not invest in graphic design, then this chance will be lost and can backfire as well.
  • A picture is worth a thousand words; similarly, a strategic design is capable of telling an interesting story. A thoughtful and expertly executed design is capable of evoking the right images in the mind of the potential customer and helping the business.
  • Investing in a competent and capable graphic design service provider will bring consistency to your brand, by using precise color, photos, fonts and theme every time and in every medium. This will invoke recognition and loyalty regarding the business amongst the existing and potential customers, helping the business.
  • The capability of thinking out of the box and being creative are certain qualities that work wonders for every business. They can also be the difference between your business and the competition, bringing in more business and profit.
  • Good and pleasing to the eye designs have always been a great source of conversion and it is wise to exploit that.
  • Upfront investment in graphic design will save time and money in the long run, helping the business further.

Therefore, investing in a capable, high-quality and effective graphic design service package will be a beneficial decision.

Why going for professional website design is the smart decision?

In this age of high-end technology and the internet, having a digital representation of your business has become crucial. One of the best ways of ensuring the digital representation is having a dedicated website for the business, brand and product or services. Hence, the process website design has become so popular and important. If you are about to get a website designed, then you can do it yourself or hire a professional web designer.

Our take on the subject

At DigieGeeks, a web design and development company, we have been providing an array of website designing services for more than a decade now. Therefore, we have gained both the experience and expertise on the subject. Over the years, web designing trends have changed. Now you can design a website without having much experience and expert knowledge. Despite the developments, we would suggest going for a professional web design company or individual to secure an impressive website.

The reasons for choosing professional website design

Along with our experience in professional website design, we have a team consisting of some of the best professionals in the industry. They have created this list highlighting and explaining the importance of a professionally designed website for a business. The points you need to remember in this context are:

  • When it comes to website design, experience has its own perks. An experienced professional is aware of the current and changing market trends and base his/her work upon that. As a result, the website will be relevant and functional.
  • Professionals understand the importance of reliability, reputation and quality work. Hence, by choosing a professional web designer you can be sure to get the best possible services.
  • As the owner of the business, you are bound to have quite a few ideas, but only a professional can tell whether those ideas are feasible or not. This way, you can have exactly what you want without the complication.
  • Hiring a professional web designer may seem too expensive from the outset, but the outcome will be completely worth the expenses. Moreover, due to the experience and skill involved, the investment will have long-lasting impact saving both time and money.

The understanding and making the decision

In short, by choosing professional website design, you are ensuring the construction of a better, smarter and more effective website. Such a website will help your business, make it better and increase the sales. By making an initial investment, you will be enjoying the benefits for a long time. Therefore, going for a professionally designed website instead of some amateur work is a smart decision.
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