Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.
- Get rid of large images and media files
There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.
- Never put text into the images
Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.
- Simply get rid of the infinite scroll functionality
Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.
The last quarter of the year is here wherein businesses go for the kill in order to woo customer during the holiday season. This happens to be the prime time to revaluate your SEO strategy and examine new ways to improve and enhance the potential of the SEO efforts in the right direction. Website development company and SEO experts employs some of these tips to boost their SEO efforts and reap benefits for their clients or firms during this period.
Make the switch to HTTP/2
Search engines have always given preference to the page speed and relevant content. Websites has been running on the HTTP/1.1 since 1999 and shifting to the HHTP/2 is a major shift for the websites. This helps in dramatically improving the page speed which eventually improves the chances of being favoured by the search engines and being featured in the search engine page results more often.
Generate quality backlinks
When giving the rank to the websites search engines gives a huge emphasis on the build-up of quality backlinks. Earlier having huge quantity mattered for the search engine while looking at the backlinks but now it focuses on reliable and optimum links. Now search engines are smart enough to distinguish between the reliable links and somewhat questionable links which don’t serve the purpose. Therefore it is essential to create backlinks for the websites coming from the high-quality source sin order to get better search rankings.
Streamline your content into library
Earlier search engines rewarded websites for the content frequency and relevancy but now things are different. Search engines favours those website which have wide amount relevant, highly researched and organized content offering value to the searchers. Therefore invest in building content library on your website in order to provide content in organized fashion.
Focus on the basics
Google has always stressed that it wants to bring the best and most relevant content to the users in its search results. Websites should strive towards focusing on the basics of the SEO rather than getting themselves embroiled in the algorithms and consumer behaviour. Make sure your website have the right content which people are looking for and fuse it with necessary keywords, use alt tags and perform some bookmarking and let search engine take care of the rest.
These tips will help in giving right direction to your SEO strategy to get better ranks during last holiday season of 2017. DigieGeeks is an esteemed SEO service provider which can help your business in getting and maintain better rank in the search engine ranking with use of highly efficient and influential strategies.
We live in an era where smartphone rules and people have developed a ‘mobile-first’ attitude when it comes to consuming content both online and offline. People are more comfortable in using smartphone and tablets to browse internet, socialize online, share, download and enjoy content on the go. Use of laptops, netbooks and age old PC has become very much limited and this has been made possible with the websites accepting the responsible design language in their development.
Nowadays almost every website is responsive in some way as it allows their content to be seen and utilized by the users to a better extent irrespective the size of their device. Even it has become a standard feature in all the websites which helps the SEO in the long run. Here are top 4 ways in which websites reap SEO benefits by opting for a mobile responsive design.
Reduction in bounce rate
Bounce rate implies how quickly user leaves your website upcoming coming to it. Using the responsive web design website is able to engage and interact with all the users regardless of user’s preferred device screen size. Search engine like Google pays a lot of attention on the entry and exit points of website. If visitors stays on your website for very short duration then Google will feel that the content present on your site is irrelevant to user’s needs. A good SEO provider will not focus on providing better content relevant to your business but it will also suggest requisite changes to be implemented on the website.
Sometimes having a bad design layout also makes it difficult for the users to go through the content and they decide to leave the site. So go for a responsive website design which not just showcases the content in the user friendly manner but keeps them engaged to spend quality time on the website.
Enhance your site usability
A website which allows navigate around easily is more likely to get the visitor invested for longer time. Responsive web design implementation of any website aids user in reading, navigating and browsing through the pages extremely easily. This ultimately results in an enhanced user experience and greater site usability along with higher user duration on the site in question. From the SEO perspective it should be noted that Google recognizes ‘time on page’ as great indicator for a website core value. Such a site usually gets rewarded by the search engine by getting a better search engine ranking.
Digiegeeks as one of the best of the web development company ensures that its SEO experts and professionals are updated with latest trends in the world of web. Our SEO experts and web designers works in unison to run a refined SEO strategy for your website.
In the last couple of decades, technology has made rapid advancement. One of the results of this progress is the internet which is governing and influencing almost every aspect of life, business and market. Businesses now are choosing digital marketing over the traditional version as the preferred platform for advertisements and sales. To sell more, a business needs to reach more people and for that, having better visibility on the internet is required which can be achieved through search engine optimization.
Who are we and how we can help?
At DigieGeeks, a web development company, we have been providing an array of SEO services for more than a decade. Hence, we have gained the required experience and expertise on the subject. Over the years we have also found that people about to choose an SEO service or other find it tough to find the most suitable service provider. Therefore, our team of experienced and skilled experts has created this list highlighting and explaining the points which will help you to make the right choice.
The points to guide you
The points that you need to consider and remember before choosing the SEO services provider are:
- The success of your search engine optimization efforts will depend on the capability of the vendor company you have chosen. So, it will be crucial to find out if the company is reliable, reputed and well-known to provide the best and relevant services.
- The next point of consideration will be the budget. It is also important to remember that, SEO is not a process which provides instant results. So, it will only be wise to choose a company which is within your budget, otherwise, things can turn complicated in the long run.
- To ensure that the company you have chosen will be effective and beneficial enough; you need to ask them about an SEO strategy suiting your business properly. This way, you can be sure that the service provider is capable of taking care of your business’s optimization requirements.
- One of the most important points that can help to choose the perfect search engine optimization provider is, knowing what your business requires and what you are looking for. This will help eliminate the unnecessary options and choose the right one.
- Going through case studies and references about the service provider is another sure sought way to know if the company is suitable enough or not.
The little help for choosing the best
By remembering the above-mentioned points and implementing them, you can choose the most suitable SEO services provider with ease.
For more information please visit us on www.digiegeeks.com