Some common web design mistakes which are hurting your SEO efforts

Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.

  1. Get rid of large images and media files
  2. There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.

  3. Never put text into the images
  4. Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.

  5. Simply get rid of the infinite scroll functionality
  6. Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
    The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.

3 Ways to Improve ranking in Google SERP

This is a dream of every business to get its position ranked in top three and what not you need to do to achieve this. Here DigieGeeks lists down the 3 methods to attain this.

Small tip Never Panic :

What matters for everyone to climb up to those top three positions. This can also be helpful but if you don’t achieve it don’t start panicing since you can rank somewhere else and you attain visibility elsewhere. Internet is giant and dyanamic you don’t know when where and how you start growing if you are determined and dedicated.

Maintain accuracy and consistency in your business information

Never underestimate the power of Google as it searches everywhere to find all your business information and credentials including all of your own stuffs. So your task is to ensure that all these things are accurate, constant and reliable in every corner of Google. Any kind of inaccuracy could lesser your chance of getting listed in the top three. Thus keep on updating and checking even with major local directories.

Get more Backlinks

Often people don’t understand the value of link building. One should understand the necessity of link building for the ranking purpose. So try and focus on sites that are relevant to your industry or might have high domain authority. Also never ignore nofollow links since they are also useful. And mention your brand anywhere possible and publish blogs and articles even outside your website.

Build an Organic Audience

Another way is take help of a good friend SEO as this can also help you in attaining ranks. Put more focus on contents of high quality with proper info graphics and images and videos which speaks directly to your audience as all of these are now part of content marketing. Also publish them on write social forums and even outside your website and domain. Since the more your content is visible and shared the more better it is for your website.

Generate Great Reviews

Review plays a great so you need to put great effort to collect great reviews from your customers on different places. The more reviews you can collect the more authority you gain in Google’s eye. But you cant ask directly for reviews so try something different to earn reviews.

For more such tips on Google listing keep following us at DigieGeeks.