Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.
- Get rid of large images and media files
- Never put text into the images
- Simply get rid of the infinite scroll functionality
There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.
Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.
Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.