3 Important things to consider before adding social media button on your website

A business without a website is simply an unthinkable proposition nowadays. There are more than 3 billion active internet users in the world and having a website will help in taking your business to them. Secondly simply creating a website isn’t enough. You must have a strategy in place which can bring consistent web traffic to your website to bring in new prospective customers and clients to propel the sales and revenue. Utilizing social media marketing will certainly be a masterstroke for your business as you can redirect the visitors to your website right from the social media platforms.
If you are thinking about marketing your website then going without social media wouldn’t help much either. The best way to generate a commendable social media presence is to add social media buttons to your site. Here are 3 important things that you should consider before adding a social media button to your website.

  1. Add buttons of few selected social media platforms only
  2. If you are adding social media button on your website as a part of social media marketing then it isn’t necessary to include every one of them. Only choose those social platforms where you have robust and active online presence or where you wish to concentrate your efforts in the upcoming days. Every social platform isn’t suited to your business needs and even your target audience is present on it. For example, if your product is targeted around “mom” then having a Snapchat wouldn’t be a sensible choice.

  3. Choose carefully between the social media button and widget
  4. There is a distinctive difference between the social media button and the widget. A button allows users to reach to their social media profile or fan page right from the website. But widget allows users to simply follow the social media page right from the website without even leaving it. With widget visitor will remain on your website but with button they will leave the website to check your social media page. If you wish to increase the online interaction then opt for the button otherwise use the widget as it will keep your visitor glued to the website. You also get a chance to include different like and share buttons on your website in the blog section in order to enhance their reach and visibility.

  5. Do display the social feeds
  6. Having a social feed on the website is a cool and smart idea. This will keep the user updated about the performance and working of the company in the social arena. It also plays a vital role in driving the interest of the users and it also does help in increasing the count of the new followers on the website apart from the social media platforms or pages.

    DigieGeeks offers robust social media marketing and digital marketing services which can help you to boost your business even within a tight budget.

How to re-energize your social media marketing strategy?

Social media marketing isn’t just a phenomenon rather it has become a reality but everyone can’t achieve success on it. To achieve success on social you need to have well thought out plan which aids in engaging with the audience and converting them into paying customers. Therefore your research about the audience and target market should be through before you go ahead with launching the marketing campaign on the social media.

If you are failing to get better results out of your digital marketing efforts then here are some of the tips which can help in re-energizing your social media marketing strategy straight on.

  1. Start a Blog
  2. A blog is simply the best platform to put forward your thoughts and explain how your product or service can help in solving the problems faced by the users in an interactive and educational fashion rather than appearing overly pushy on the sales. Don’t ever forget to include the social sharing buttons with your content and encourage your audience to share it on the social media so it expands the reach of your blog and brad as a whole.

  3. Learn some simple photo editing tools
  4. Images play a vital role in the social media marketing to popularize your product or service. It is worth pointing out that content with images tends to get 94% more views than others. In order to create high-quality promotional images, it isn’t necessary to hire a professional graphic design which would certainly be a better choice but we have a number of simple and easy to use photo-editing tools and websites. These include sites like BeFunky, Pic Monkey and Canva which can help in getting a lot of professional editing done with just a few simple clicks.

  5. Make use of infographics
  6. Everyone loves infographics as it helps in explaining the information clearly, quickly and concisely. You can add your businesses watermark for attribution purposes and in this way it will allow your brand to gain more exposes in the online world. Infographics can easily be shared among the user which helps in increasing the engagement and reach of your brand to another level. A number of digital marketing company gives due focus on the creation of the infographic as it helps in impressing the audience that the brand in-depth knowledge of its fields.

3 really smart ways to dominate social media

Social media marketing is seen as a time consuming affair by most of the companies. This marketing field is relatively new which emerged upon the success of the social networks and its influence upon the users. Most of the businesses are actively trying to build an active presence on multiple social networks in order to broaden their target audience reach. Managing multiple accounts, researching for content, building content- textual, graphical and multi-media based, performing competitor analysis and keeping a tab on trending topics isn’t easy to manage on your own and you will need a professional digital marketing company for it. But Digiegeeks offers you seven really smart ways to help you dominate the social media quickly.

  1. Know your platforms

  2. There are more than 2 billion active social media users on global scale therefore understanding which platform should be utilized for your business or brand is necessary. It is advisable to focus your time and effort on Facebook, Twitter, LinkedIn only if your business isn’t visually focused, if visually focused then give priority to Instagram along with the others. So understand which platform you should be utilizing for your brand and business from the top 20 social networks.

  3. Manage your social media accounts efficiently

  4. It isn’t feasible to go through every new brand mention, direct messages and queries present on all the social media channels. If one goes around into reading and offering response to every one of them it will result in wasting a large amount of time. There are a number of tools available which can allow you to manage multiple accounts across the social networks at a single place. One such tool is Hootsuite which will provide a single view of all the social platforms like Facebook, Instagram, LinkedIn, Twitter and others. This will make it easier to get notification from all and provide quick updates at the same time.

  5. Swiftly create your content and share updates across the social platforms

  6. Compiling content to share at later stage is a very time consuming task when you have multiple social media platforms to take care of. This doesn’t mean that you will in developing your own content for every post rather you can also indulge in sharing other content which remains consistent with your brand or business.
    You can make use of Feedly or Hubspot to quickly get through hundreds of popular content and make use of them in your posts to keep the target audience engaged on your portal. So simply compile list of content to be updated and shared later on all at once and make use of Hootsuite tool to update all the social media accounts with ease and simplicity.
    Now you know the best ways to choose the right social media channels, best tool to manage multiple social media accounts and right manner to compile content quickly. Make use of these tips to enhance your social media marketing strategy.

5 Points to showcase that Social Media Optimisation is the need of the hour

Social Media Optimization (SMO) is a relatively new phenomenon which is not utilized to its full potential by the business at the moment. In recent years it has been seen that Social Media Optimization helps in bridging the gap between the online presence and brand visibility to a whole new extent. Some even term that a persistent and well organised SMO strategy can help in strengthening the search engine optimization (SEO). A proper digital marketing agency can help you in framing a SMO strategy which reflects your business needs and requirements.
SMO effectively concentrates on the management of the social media websites, video sites or channels, social communities, media channels, blogging sites and RSS feed in a unified fashion to bring uniform brand positioning. Here are the 5 points which carefully showcases that Social Media Optimisation (SMO) is the need of the hour.

  1. Cement a strong web presence

  2. With right and effective utilization of the social media channels and platforms any brand or business can establish its authority in the online arena. A sound and focused social media optimization (SMO) is introduce the business to the target audience in the social networks which eventually goes a long way into improving brand visibility and recall.

  3. Widen Your Reach

  4. SMO helps in widening the reach of the audience for any brand and business. Website is still a necessity to run business online but having a solid presence on the social media platform allows business to widen their reach, enhance the interactions with the brand and give a boost to the conversions levels. It also helps in making brand more accessible to the target audience as they can browse the content through mobile, desktop or tablet from anywhere in the world at any time with more flexibility than a website.

  5. Boost the traffic

  6. You can give a boost to your website and enhance the reach to the customers on global scale with right SMO strategy. The investment required for driving more traffic to the websites which actually converts into customers is quitter cheaper when compared against the pay per click.

  7. Improve search engine ranking

  8. Every business is employing hundreds and thousands of dollars in finding the right keywords associated with their business and to boost their website overall rank. It has been found that nowadays search engines actively acquires data from the social media channels namely Google +, Facebook, Twitter and lists them in the search results. As stated earlier correct and right use of the SMO can help in boosting the overall ranking of the website by featuring it search engine results page (SERPs) frequently.

Understanding social media optimisation and its importance

Since the last few years, SMO or social media optimisation, which is the process of using social media for creating better publicity for a brand of business, has been gaining more importance by the day. With the growing number of people using various social media platforms, SMO has become the cornerstone of digital marketing and its success.

Some information about us

At DigieGeeks, a web design and development company, we have been providing social media optimisation services for a long time. Hence, we have both the experience and expertise to understand the questions you may have, provide answer to them and also offer the most suitable services. The goal of the service is quite simple, creating interesting content and then spread is across different social media platforms and channels to boost awareness of a brand or business. The content to be created can be high-quality and interesting text posts, eye-catching videos or images, well-crafted pieces including both text and image and such. The aim is to make this content popular, so that, it spreads and attract attention.

Gaining a fair idea

If you are about to hire social media optimisation services for the betterment of the business, then gaining a clear idea about the subject will be required. To that end, our team of experts has compiled this list highlighting and explaining the importance of SMO in today’s market. The points you need to remember are:

Ensuring a strong web presence

By opting for social media optimisation you will gain and ensure a string web presence for your business. Establishing such authority for your brand is indeed beneficial as it positively influences people and creates brand loyalty by improving visibility and recall.

Increasing the reach

Social media platforms are reaching more people every day and by using the same channels, your business will also be able to do the same. Moreover, due to technological advancements and better search parameters, finding and reaching the niche audience has also become easy. by investing in SMO, you can exploit that factor as well.

Bringing more traffic and generating leads

With the help of social media platforms, you can reach the global audience, which works wonders for bringing more traffic to your website. The best part is, in most of the cases, you don’t need to spend any additional amount for this facility. The same method can be successfully used for lead generation and conversions, helping the business further.

Improving search engine ranking

By syncing your social media optimisation efforts with search engine optimization and marketing, you will have the chance of improving the search engine ranking of your business. As the search engines are considering the data acquired from social media, putting effort in SMO will help you in other areas as well.
Therefore, after knowing about these points, investing in social media optimisation and hiring social media optimisation services will prove to be quite beneficial for your business.

How to make the most of social media optimisation in 2017?

SMO or social media optimisation is the process that increases awareness about a product or service, brand or organisation through a number of social media platforms and communities to create viral publicity. In this age, when trending in social media has become one of the best ways of attracting people and gaining visibility, it is crucial to make the most of this particular process for the benefit of your business.

Our take on the subject

At DigieGeeks, a web design and development company, we have been providing social media optimization services for a long time. Hence, we have gained both the experience and expertise on the subject. Additionally, we have a team of experts who have compiled this list pointing out and explaining the ways of making the most of the social media.

The points you need remember are:

  • Integrating social media into website: If your business has a website or is about to get a website, then it is crucial to integrate social sharing tools in the said site. Including direct web links between your social media accounts and the website and adding social media sharing buttons are required too. They will help your business to rank better, because the created links will be considered higher quality links due to the higher web authority of social sites.
  • Being consistence is vital: One of the most important points in social media optimisation is consistency which means regular sharing and presence in social media. It will create a professionally cohesive experience.
  • Taking advantage of messaging: Most of the social media platforms now have direct messaging options which used strategically can become one of the best ways of having a better relationship with the customers. Active interaction is always better than just posting and sharing. It will help your social media optimization efforts better.
  • Experimenting with new social media features: Every social media platform is introducing newer, more convenient and interesting features at regular intervals. These features are designed to help the social media marketing process considerably. Hence, for better results, you should be experimenting with these new features.
  • Aligning SEO keywords with social media: For better SMO results, you need to concentrate on the optimization part where keywords have a huge role to play. So, using keywords in your posts and structuring keywords and phrases in a natural way on the social media profiles will be the winning combination. Using paid content will prove to be beneficial too.
  • Being active regularly matters: To make the most of social media, you need to be active on a regular basis and this depends on the frequency with which posts are being made.

According to the present trend and statistics, more than 81% of businesses are investing in and using social media for marketing purposes. Therefore, you need to be prepared and informed enough to make the most of social media optimization.

How you can measure the success of social media ads?

Social media platforms are nowadays most used for advertising and marketing campaigns, because they allow posting and displaying ads in exchange of payment. So, these ads are now a big part of your social media marketing strategy. Along with the campaign, you need to measure the success of the ads you are posting as well.

Our take on the topic

As a reliable and reputed company offering social media marketing strategy and services for more than a decade, we at DigieGeeks are aware of your doubts and queries. We also know that, along with continuing the campaign, measuring its success is crucial too. Hence, our experts have compiled this list of ways which will help you keep track of the efforts you are making and the outcome they are generating.

Using Google Analytics

Google Analytics is one of the best, certain and effective ways of finding the success of your social media marketing efforts. All you need to do is finding the statistics to understand and back up the effort you are putting.

Exploring brand lift study opportunities

This is an interesting and effective way of measuring the success of your social media ads, but to access this option, you as an advertiser should fulfill certain requirements. Once you have complied with the list of requirements, it will be possible to get a deeper view of campaign and its success on different social media platforms.

Using platform analytics

It may sound too good to be true, but every social media platform offers certain details regarding the performance of the advertisements. Moreover, each of these channels does provide a unique view of your performance as well. For instance, Twitter offers a Snapshot, Facebook offers a detail picture along with metrics for better understanding and so on.

Using link tracking tool

Yes, there are link tracking tools which will help measuring the performance of your social media marketing strategy and campaign. Normally, links are hidden behind the “learn more” button but pursuing them a bit more will reveal analytics and intimate insight of the campaign. If you are still not using Google Analytics, then link tracking tools will be of great help.

Using a reporting or management tool

An array of management and reporting tool concerning various social media platforms are available these days. They will provide minute details about the campaign’s performance and its impact on social media efforts.

So, by using these methods and tools, you can now keep tab on the performance and success of your social media ads. Based on these, you can create new social media marketing strategy and implement it for better result.

Why social media is so important for your business?

About a decade ago, when the concept of social media platforms was first introduced, everyone thought that social media is just a passing fad, especially for teenagers to indulge into. No one thought, businesses can enjoy any benefit from this platform. Over the years, this opinion has bitten the dust, as social media has proved its mettle as an effective marketing platform.

A general picture

There are about 3 billion internet users in the world now and more than 2 billion of them have active social accounts. Popular social media platforms have now become marketing giants. They are providing helpful information to businesses about their clients. Allowing them to prepare social media marketing strategy and capture the market. So, it is quite clear by now that, tapping the power of social media for your business is not optional anymore.

Highlighted benefits for better comprehension

Certain points, highlighting the benefits of social media platforms and their contribution in business will help to get a better comprehension of the topic. DigieGeeks, a renowned digital marketing company in collaboration with some of the best professionals in the industry has come up with explanation to make understanding easier. We also provide complete social media analysis, optimization, marketing strategy preparation and the assistance your business needs.

Points to be noted and remembered

We think it as our responsibility to provide our existing and potential clients a crystal clear understanding of the service and its importance. The following points will assist with that:

•    Social media is the source that generates huge amount of data on your potential customers in real time. Amongst the millions and billions of tweets, Facebook updates, photo and video uploads and shares, valuable information about customers is hidden. Based on their daily activities in social media, it’s easy to get a grip of their likes and dislikes. This helps to make smarter business decisions. If you cannot manage that, then we are here to help.
•    Having social media presence makes it easier to connect with existing and potential customers. It results in brand loyalty and increased rate of customer retention.
•    Social media ads are one of the most effective and inexpensive ways of marketing these days. Combined with powerful targeting options, reaching the right kind of audience has become quite simple. Having this facility helps a business considerably.
•    Social media has created certain opportunities not available before. For instance, various social media platforms allow businesses to remain in touch with a customer and provide better customer service. As a result, it leads to better rate of lead conversion.
•    No one likes to spend a lot of time to reach the customer care to get their problem sorted. Buyers in this age want prompt solution and round the clock availability of customer support system. Social media platforms have allowed businesses this facility without spending a huge amount of money. This enriched version of customer experience is helping businesses quite a lot.
•    Businesses can use their social media profiles to increase website traffic. It allows a business to direct the traffic towards its website. Moreover, with each share in social media, the business moves towards better search ranking.
•    Social media analysis along with monitoring is an effective way of finding out about your competitors. This allows enough time for creating effective social media marketing strategy and implementing it. In short, now you have a genuine opportunity to stay ahead of your competitors.
•    Social media profiles are ensuring that your content reaches the customers within a short time instead of taking hours. Sharing content is the fastest and easiest way of reaching the customer.
•    One of the best things about social media is, the platforms have initiated, nurtured and supported the flourish of business and customer relationship. It has gone a long way to help businesses world over.

So, after going through these points, if you are feeling like taking help of social media platforms, then contact us. For further information, please visit our website.