Some common web design mistakes which are hurting your SEO efforts

Some of the best websites are those which are crafted both for the target audience and search engines equally. Most of the time website owners give heightened focus on the functionality and design rather than the SEO aspect of the site which can help in getting featured in the search results more often. Here are some of the common web design mistakes which have to be avoided as it hurts the SEO aspect of the website.

  1. Get rid of large images and media files
  2. There is no denying fact that large images helps in making websites beautiful but at the same time it results in increasing the site size. Uploading too many large media files likes images or videos go towards adversely impacting the site speed. A website with higher load time isn’t loved by the search engines and they punish it with the lower rankings. In similar fashion a site which tends to load up quickly are loved by the search engines and happens to get featured in the search results. Make use of the Google Page Speed Insights Test to check images uploaded on your website and understand whether it will be liked by Google or not.

  3. Never put text into the images
  4. Almost every other website nowadays has text in its images which is hurting the SEO most badly. Putting texts in the images means search engines won’t be able to read it and this text will come as nothing for the search spiders as they are part of the image. In similar fashion using such images right at the top of the website usually results in missing the H1 tag along with sub-heading, tagline and other which doesn’t help in getting better ranks as target keywords aren’t present here.

  5. Simply get rid of the infinite scroll functionality
  6. Having an infinite scroll is a good web design technique which helps in offering a better usability to the users. But it can also hurt your site drastically if the pagination isn’t implemented correctly and then the search engines spiders will fail to ‘crawl’ complete page correctly.
    The best way to fix such issues which emerges out of the poor web design choices is to follow the instructions offered by the Google Webmaster Blog. It is extremely important to find the best combination of the design and SEO on to the site to ensure better ranking raking without any shortcoming in the site’s aesthetic appeal.

Top 4 design trends to rule the logo design in 2018

The logo design industry has changed rapidly in the last couple with the advancement of technology, applications and huge competition in between. The logo design trend has evolved massively in the last five years when older design are simply looked as a thing of past. Logo still happens to be the most effective and best way to attracting the customers and developing a bond or recognition of the brand. New ideas are been introduced into the mainstream logo design more rapidly than ever before and by the team other businesses thinks about implementing a new trends start making the waves. Here are 4 design trends which are expected to rule the logo design in 2018.

  1. Logotype with simple shapes

  2. 2017 saw the rise of the legible font along with quite simple geometric shapes in the logo design. This design trend will remain in vogue for this year as well where we will be more businesses coming up with their name as a logo with simple lines, rectangles, points, circles or other shapes. These logotypes happen to offer simplicity as it can be seen utilized by the Nike, Samsung and Google with best effect.

  3. Gradients & Colour Transitions

  4. 2016 & 2017 saw a number of designers were seen playing with power of gradients to develop their new age logos and this trend isn’t going to stop any time soon. Applying colour transition sin the logo specifically which features massive and bulky fonts, icon or texts does appear quite beautiful to look upon but it couldn’t in every other business verticals.

  5. Overlapping

  6. Overlapping different colours helps in bringing a new life in the logo design as well as the brand itself. Quite recent Mastercard has made a major change in its iconic logo by settling with a overlapping design technique and it is highly that more brand are going to follow this trend in 2018.

  7. The return of ‘Coasts of arms’

  8. A number of business has started adopting the age old coat of arms style in the logo design which sometimes even resembles emblems or stamps. In this design text is placed in the middle within a circle or semicircle along with the establishing date and a single colour scheme is used throughout. This helps in evoking a strong sense of heritage, tradition, longevity to the consumers.

Adopting these four logo design trends will help you in developing such logos which remains in sync with the changing times. Digiegeeks is a reputable website design company which offers incredible logo design solutions as well allowing you express your business best with logo.

Top 4 ways to increase your website’s conversion rate

When a business opts for developing a website then their goal is to either provide information about the establishment or sell products & services to the target audience. When it comes to selling products and services through website having a huge traffic isn’t enough if it isn’t translating into healthy conversions. There are a number of ways to boost the website conversion rate by implementing subtle changes in the web design. Improving the conversion rate will help in increasing the overall revenue of the firm. Here are top 4 ways to increase the conversion rate in the right way.

  1. Use more calls-to-action buttons

  2. When it comes to marketing it’s the ‘quantity’ which matters the most than the ‘quality’ but when we take conversion marketing into account both of them matters equally. Place large number of call-to-action button without hindering the user-experience on your website and it will increase the opportunity to convert more users than before.
    You should provide ‘opportunity’ to compel users to make use of calls-to-action button through integrating sign-up opportunities on the side bar, download opportunities, popup offers and even in the blog section.

  3. Use both required and optional fields

  4. When it comes to parting with personal information not everyone appears to be comfortable. But with a business it is necessary to get hold minimal amount of personal information in order to keep the process moving on. Therefore make sure you use both optional and required fields in website forms. Essential field will help in collecting the least necessary personal information while optional field will give respite to the user from sharing everything.

  5. Get rid of jargon and buzz words

  6. It is advisable not to use two particular types of language namely jargon and buzzwords in the CTA copy as it can kill it effectiveness. For writers and business owners it is quite tempting to make use of such language as it make the content sound impressive but at the same time it makes end audience confused. Using jargon in the content copy simply makes it hard for the users to comprehend what business is trying to communicate while using buzzwords simply dilutes the message.

  7. Make your submit button more prominent

  8. In order to boost the website’s conversion rate make sure that the ‘submit’ or ‘checkout’ button are labelled and shown prominently on the website. Submit button should be clear with distinct and contrasting coloration without any unwanted added baggage of design which turns its obscure within the website design.
    DigieGeeks web design and development can help you in developing robust websites with higher conversion capability by implementing the best of the design practices.

Design the perfect logo with these 4 amazing tips

Branding is an integral part of the business and each businesses all round the world spends thousands of dollars on promoting and protecting it. The key element of the branding is the logo which helps the customers in associating with the brand and it also serves as the key to figure out the brand from the others. Here are some the 4 amazing tips offered by Digiegeeks professional logo designers to help you design the perfect log.

Keep it simple and recognizable

Most of the popular recognizable logos has one thing is common and that is simplicity. They keep things simple and don’t make use of unnecessary and flashy elements in their design which can make it difficult for the users to focus their eyes upon. Logo which happens to be highly detailed is simply too painful to look upon by the users and sometimes it even ends up confusing the users.

Go for timeless design rather than the trendy

If your business is quite old and you are looking rejuvenate your ageing logo design then don’t go for trendy design. Ask the logo designer to spend some quality time in understanding the existing logo and how it can be modernised with the existing trends in order to appear more relevant to the current customers. Losing eth heritage associated with the company logo legacy for the sake the blatant modernism will not go well in the long run.

Keep in mind where it is going to be used

When designing the logo is it important to keep where it will be used in future. If logo design is needed for the print purpose then one should avoid designing with too much of intricate detail. Times have changed dramatically within a decade wherein every other business in coming up with their website as well as logo to grab the ever growing market share. Designers tend to become quite adventurous when designing logos for the website but one should also keep in how it will look in print, different digital devices as well as on social media platforms.

Never choose black colour

When it comes to logo design ‘black’ colour should be avoided at every cost. Opt for a known logo designer or website design company which a sound understanding of the colour psychology. The choice of colour used for any logo is chosen as per the business goals, themes and customer psychology. Using black as a primary colour in any logo design will be a bad idea as it doesn’t send across the right vibes or perception to the onlookers.

A few points to remember during your website redesign attempt

Having a bankable digital presence is the necessity for businesses these days and more and more of them are creating their own website to take full advantage of the present trend. As the trends and practices of the digital market keep on changing and businesses need to adapt accordingly for benefits, website redesign becomes a crucial aspect to consider. If you already have a website and are thinking about redesigning it, certain pointers will be of help.

Our take on the topic and assistance

At DigieGeeks, a website design and development company, we have been providing web designing services including redesigning service. Hence, we have gained experience, expertise and important insight of the subject. During our long association with the industry, we have learned a lot of things and from that experience, our team of experts have compiled this list highlighting and explaining the points you should remember during the website redesigning process.

The introduction to website redesigning

Before getting into that, we would also like to talk about a couple of most important elements of website redesign and they are, Taxonomy and Migration Strategy. The former method entails having a well-defined strategy which includes directories and subdirectories, helping the SEO efforts considerably. The latter one deals with smooth transition of data from the old website to the new one and reduces any delays in the redesigning process.
Now to get to the points that should not be ignored during website redesign are:

Security aspects

As a business, you are not only responsible for the data and information about your company, but also for the information of the customers who are making purchases from the website. So, ensuring the best possible security for the website from the increasing number of cyber-attacks will be required. Therefore, investing in a reliable and effective firewall will be required.

Keeping backups

Despite the security layers, your website may experience various problems that can harm and even delete the data. So, keeping backup of everything before staring the website redesign and investing in a regular backup will be the smart thing to do.

Increasing page load speed

Since April 2010, page load speed is a ranking factor in Google. If a website loads fast, it is considered to be offering better experience to the users and that influences the website’s ranking as well. So, if you are redesigning the website, making changes to speed up its loading time will prove to be quite beneficial.

Installing Facebook Open Graph

Installation of the tool known as Facebook Open Graph will provide you control over the look of a shared content. This way, you will be making the web page become content rich in the social graph. Being convenient to install, this tools requires just a small piece of code within the HTML.

Using responsive web design

With time, technological advancements and emerging market trends, website design has changed quite a lot. As more and more people are choosing mobile devices for browsing the internet and purchasing products or services, having a website that is not accessible from mobile devices is a huge drawback. So, the redesigning process and attempt should be centered on the implementation of responsive web design. It will help the business to reach a greater number of people and the goal of delivering better mobile-optimized content will be fulfilled. According to some recent research, if your website is not responsive and does not load fast, then you will lose 53% of your visitors.

Choosing accelerated mobile pages

Google is already going the “mobile first” way and want websites to load fast in mobile devices. AMP or Accelerated Mobile Pages is something initiated by Google and Twitter for making real fast loading mobile pages. So, to take the advantage of this new trend, your website should consider and include accelerated mobile pages.

Effective SEO practices

When you are choosing an affordable web design company, you will get a really impressive website with dynamic design, but they are not equipped to fulfill the SEO requirements. So, when you are getting the website redesigned, including the SEO fundamental will be crucial. Doing so will help with better ranking. Using Title Tag, H1 Tag, Meta Description and naming the images with relevant keywords will prove to be quite beneficial.

Using high-quality, relevant and original content

When it comes to organic search, content, especially high-quality, informative and relevant content is crucial. Not only it impresses the visitor and provides the information he/she was looking for, but helps the SEO efforts and can boost the search results considerably. So, during website redesign process, you need to make sure that, the existing content is edited or replaced with better quality, informative and strategically written content.

The decision-making process in a nutshell

So, it can be concluded that, website redesign process is not only for the betterment of the present digital identity of a business, but boosting sales too. For best results, you need to gain an idea of the process, its various elements and their impact before making an informed decision for the benefit of the business.

Having a creatively designed website within budget is quite possible

In this digital age, having proper digital representation of your business has become crucial and most organisations are choosing this option. In such a context, availing web design services is a necessity, unless you are an expert web designer.

Some info about us

If you are not an expert and are dependent on the help of a web design company or individual, then it will be wise to gather some idea and information on the subject. At DigieGeeks, a reputed and reliable web development company, we have been providing web designing services for more than a decade. Therefore, we have gained enough experience and expertise on the subject. Additionally, our team, consisting of some of the best professionals in the industry, has created this piece to explain certain points and help you understand the subject a bit better.

The little details

The first thing you need to know and understand in this context is, going to a capable and competent company or individual for web design and development services is a smart decision. It will help your business with a suitable digital representation. Apart from that, there are certain other points you need to know about. For instance, getting a website designed does not mean spending a huge amount of money. At the same time, going for cheap website design does not mean compromising with the quality or creativity.

Ensuring quality over expenses

Money has never been the measure of quality and it still isn’t. So, if you cannot afford to spend hundreds of pounds for a website, but are looking for creative web design, there is nothing unusual about it. There are thousands of companies providing wed design and development services and you need to choose one of them for your business. In most of the cases, people tend to choose wrong. If you are careful enough and do a thorough research before making the choice, things will work out just fine.

It is possible to get both

During the research shortlist companies and individuals based on the work and not the price tag. Yes, looking for an economically viable option is required, but that should never mean choosing the company giving the lowest quote. You need to choose web design services that are required and are within budget. Careful research will reveal the perfect company or individual providing good quality services without putting a hole in your wallet.

Actually getting the service

So, if you are careful and informed enough, then it will be easier to choose the perfect option without spending a huge amount of money. Your budget won’t affect the quality and creativity of the website, because there are professionals to help.

Is choosing a simple design for your website wise?

If you are the owner of a business and want to reach a greater number of audiences, then ignoring the digital platforms and World Wide Web is not a smart decision. The internet is one of the best ways of reaching the larger market and audience. This also brings forth the requirement of having a website which in turn means hiring a web design company and avail web designing services.

Our experience and understanding of the subject

At DigieGeeks, a web designing and development company, we have been providing website design and additional services for more than a decade. Due to our association with the industry for such a long time, we have witnessed, understood and implemented various web designing trends over the years. Hence, we have gained both experience and expertise on the matter. At the very beginning, creating a website used to be the aim, but with time things started to change and businesses started to opt for more complicated and impressive websites.

Some pointers and suggestions from us

We always keep an eye on the market and present trends, and our experts have noticed certain changes in web designing trends these days. Instead of highly complicated and over the top websites, people are choosing to have simple ones. This trend should not mean that website design as an area is losing its potential or appeal, rather the new trend is a nice way of revisiting certain trends to exploit the opportunities they offer.

Remembering the important points

The point that should be remembered in this context is the fact that, complicated design, over the top features and loud color scheme do not always appeal to the target audience. A simple website, in the throng to highly complicated and showy websites, is like a breath of fresh air. So, choosing simpler web design and web designing services does not mean you are compromising with quality. It means you understand the power of simple design and its effect on your target audience.

Understanding the reasoning

People choose items based on looks only once, because if the result is not satisfactory enough the first time, they don’t invest the second time. So, making your website just look good is not enough. Moreover, people take a lot more time to trust something that is overly interesting and showy. A simple design is easier for convincing the target audience. The additional quality of freshness, simplicity and relevance work wonders too. So, choosing a competent web designer to provide simple website design and services is indeed wise for your business.

Importance of professional website design for a business

Website design is the process of providing a digital presence to your business and company. A website is the representation your brand has in the World Wide Web. As the world is getting more and more involved with the internet and it is being used in almost every aspect of life, having a proper digital presence has become crucial. The internet is now being used for selling products and services directly to the customers as well. In such a situation, professional website design has become a necessity for a business.

Who are we and what we think?

At DigieGeeks, a reliable and reputed Web Development company, we have been providing web designing services for more than a decade now. After being associated with the industry for such a long time, we have gained both the experience and expertise to handle any web designing and development requirements and answer the questions you may have regarding the topic. One of the questions we get asked the most is the necessity of professional website design. Hence, our experts have created this piece explaining and highlighting the need of going for a professional web design service provider.

The present scenario and little more information

With the technological advancements, various tools and platforms are available now with the help of which you can create your own website and that also without having any professional knowledge or expertise on the subject. So, it is quite obvious that people will start questioning the need and importance of professional website design and seeking help from a reputed website design company.

Understanding the requirement for professional website design services

If you are also thinking in the same way, then we would like to point out one simple fact and that is, when a website represents your business, it must reflect the specialties your business is known for. Only a professional web designer has the expertise and understanding to create what is required. Yes, with the help of the free tools and platforms and sometimes even through the premium services, a website can be created but it will never have the desired effect, as a trained and capable professional mind won’t be involved in the process. When it comes to the reputation and image of your business, affordable web design should not mean sub-standard work.

The obvious conclusion

So, for a competent, capable, professional and impressive image of your business, choosing professional website design and such services providing company will be the smart thing to do.

Why small businesses should prioritize on graphic design?

Starting a business is the easy part, continuing it and achieving success is the hardest. If the statement seems to be incorrect, then delving a little deeper will be wise. To start a business, you will need an idea for product or service, an office space (not mandatory), a couple of staff and start marketing. The task of continuing the business and achieving success is the hardest. Hence, a business should have something special and graphic design can provide that.

Our suggestions and a few tips

At DigieGeeks, we have been providing an array of graphic design related services for more than a decade. We possess both the experience and expertise to handle the requirements and questions you may have. Therefore, our team of experts has created this list highlighting the reasons for prioritizing graphic design in your website and marketing efforts.

Branding helps businesses gain popularity

Branding is basically the identity of a business. When you have gained enough recognition and popularity, people will start trusting you and buying products and services you are selling. At this point, the name of your business, the logo, the product or services work as the brand and induce trust. Having solid graphical presentation across every platform and medium, helps with the efforts of branding. Hence, graphic design is crucial for small businesses.

Creativity can be the deciding factor

One of the most common points amongst the small and medium-sized businesses is the steep competition they face in the market. If you have a business, then it will be mandatory to find out and learn about the ways of beating competition from peers and get noticed. In the crowded market, selling almost similar things, your business should offer something more. Creativity and strategic use of graphic design can be the special quality helping the business.

Conversion influenced by good design

Good design is something that not only encourages trust amongst the potential customers, but also influences the conversion process. Having a sleek and dynamic logo and website will work towards convincing customers about the reliability of your website and business leading to conversion and sale.

Spending one time is better than recurrent expenses

Spending some money up front is better than recurrent expenses. It may seem too much at the beginning, but when superior quality graphic design helps your business, the expense will be worth it.

Creates better first impression

For small and medium-sized businesses, creating an impression is crucial. The impression is the beginning of branding which helps the business to gain profit, a loyal customer base and achieve success. High-quality graphic design is a great way to create that impression.

How can a good graphic design service provider help your business?

You may not give much importance to this, but graphic design is crucial for every business and website. It is the method which will give that something special to your business and for that seeking the help of reputed professionals will be the wise thing to do.

Some suggestions from us

At DigieGeeks, we have been offering graphic design services for more than a decade. Over the years, we have gained both experience and expertise on the subject. Along with that, we have some of the best professionals in our team, who have come together to create this list explaining how good quality graphic design can help a business.

Provides professionalism to the business

It is the aim of any business to sell products or services and build a reputation. To that end, making a powerful first impression is crucial. This impression can be created with the help of your logo, brochure, website, catalogue, business card or anything related to your business. For that you need to take the help of professional and skilled graphic design.

Provides consistent branding

When you are investing in the branding of your business, maintaining consistency is crucial. If there is any inconsistency, things can turn out really bad for the business. Professional and competent graphic design will take care of the visual representations of the company and provide the consistency you are looking for.

Helps in reaching audience and appeal to them

It is the job of a graphic designer to understand your business and target audience, only then it will be possible to create effective visual representation of the organisation. Reaching the audience is not always enough, the brochure, leaflet, logo and any other visual aid should appeal to them as well. Only then successful branding will happen which will bring success to the business.

Organises and presents information in an effective manner

It may sound a little too much, but graphic design is also information design. For instance, the interesting and impressive infographics are the result of a capable, skilled and insightful graphic designer. Additionally, providing proper information is crucial when it comes to create branding and attract the attention of the potential customers. So, effective representation of the information is crucial for a business and for that competent graphic design is required.

Makes you stand out

In this age of extensive competition and availability of templates, clip art, stock photography, standing out amongst the competition is crucial. Only then it will be possible to make a mark on the market and graphic design will help with that.

These are the ways in this good and premium-quality graphic design can help your business.