When a business opts for developing a website then their goal is to either provide information about the establishment or sell products & services to the target audience. When it comes to selling products and services through website having a huge traffic isn’t enough if it isn’t translating into healthy conversions. There are a number of ways to boost the website conversion rate by implementing subtle changes in the web design. Improving the conversion rate will help in increasing the overall revenue of the firm. Here are top 4 ways to increase the conversion rate in the right way.
Use more calls-to-action buttons
Use both required and optional fields
Get rid of jargon and buzz words
Make your submit button more prominent
When it comes to marketing it’s the ‘quantity’ which matters the most than the ‘quality’ but when we take conversion marketing into account both of them matters equally. Place large number of call-to-action button without hindering the user-experience on your website and it will increase the opportunity to convert more users than before.
You should provide ‘opportunity’ to compel users to make use of calls-to-action button through integrating sign-up opportunities on the side bar, download opportunities, popup offers and even in the blog section.
When it comes to parting with personal information not everyone appears to be comfortable. But with a business it is necessary to get hold minimal amount of personal information in order to keep the process moving on. Therefore make sure you use both optional and required fields in website forms. Essential field will help in collecting the least necessary personal information while optional field will give respite to the user from sharing everything.
It is advisable not to use two particular types of language namely jargon and buzzwords in the CTA copy as it can kill it effectiveness. For writers and business owners it is quite tempting to make use of such language as it make the content sound impressive but at the same time it makes end audience confused. Using jargon in the content copy simply makes it hard for the users to comprehend what business is trying to communicate while using buzzwords simply dilutes the message.
In order to boost the website’s conversion rate make sure that the ‘submit’ or ‘checkout’ button are labelled and shown prominently on the website. Submit button should be clear with distinct and contrasting coloration without any unwanted added baggage of design which turns its obscure within the website design.
DigieGeeks web design and development can help you in developing robust websites with higher conversion capability by implementing the best of the design practices.